JOICO goes for Gold
You’ll love the Joico golden opportunities! Enjoy NEW Blonde Life Level 12 Demi Gloss which is made for the lightest... from JOICO goes for Gold
Joico x Kate Hudson
Joico is marking a major milestone – 50 incredible years of delivering healthy hair innovations that have made a significant... from Joico x Kate Hudson
Curls Like Us
Introducing CURLS LIKE US- a new joi-ful wave of styling products by JOICO, which is designed to bring back the... from Curls Like Us
Confident Classics training programme
As salon owners, we all know that staying ahead of the game is crucial for the success – that’s why... from Confident Classics training programme
Joico Color Excellence graduates ’24
An important part of a brand’s support for clients is education and the Joico Color Excellence Course is a fabulous... from Joico Color Excellence graduates ’24
JOICO Defy Damage Detox Shampoo
Ready to transform dull, lackluster hair? With the new JOICO Defy Damage Detox shampoo you will achieve clean, soft hair... from JOICO Defy Damage Detox Shampoo
Delicious New LumiShine
Wait up, your tastebuds are calling! The promise of new LumiShine shades by Joico appeals to all chocolate and coffee... from Delicious New LumiShine
Lighten Up This Winter
Dan Spiller, Joico Colour Ambassador is an advocate for thinking of ways to lighten up this Winter! Dan points out... from Lighten Up This Winter
LumiShine really does shine
Hair coloured by LumiShine glistens and shines in the sun-light, reflecting the light like a mirror with its dazzling shine.... from LumiShine really does shine
Help Clients Add Moisture with Bruno Marc
For most clients, a good hair day means hair that’s glossy, glowing and breakage-free, and that all starts with hydration.... from Help Clients Add Moisture with Bruno Marc
Cool new blonde products
Take your blondes to our next level of cool with JOICO Blonde Life’s NEW Titanium and Blue Violet Demi Glosses.... from Cool new blonde products
How to get that wet-look hair
The wet-look was a staple across all the SS24 runways, but this hairstyle requires a lot more than a quick... from How to get that wet-look hair
