JOICO expands LumiShine
JOICO has expanded its LumiShine Demi-Permanent Liquid Color range with two new tonal families: Mocha (M) and Ash Gold (AG).... from JOICO expands LumiShine
Larisa Love new salon opening
Renovating an old building in Amsterdam to create a new salon, International hairdresser, colourist supreme and Global Brand Ambassador for... from Larisa Love new salon opening
Glass Hair Goals: Meet JOICO Dream Blowout Glassβ’ 72hr Frizz Fighter
Imagine one product that helps deliver smooth, glass-like hair and an effortless blow-dry every time. Sounds dreamy, right? JOICO has... from Glass Hair Goals: Meet JOICO Dream Blowout Glassβ’ 72hr Frizz Fighter
When great colour starts before the colour service
How often do you think βif only I could start with better hair?β. Imagine a client walks into your salon... from When great colour starts before the colour service
Summer is in the Hair
As temperatures rise and holiday season gets underway, most clients know the importance of protecting their skin from the sun.... from Summer is in the Hair
Glow Warm Collection
This season, JOICO is celebrating the power and versatility of warm hair color with their new campaign Glow Warm. In... from Glow Warm Collection
Bona JΓΆrg: Are blondes big in business?
Blonde has always been at the centre of my work – not just as a trend, but as a true... from Bona JΓΆrg: Are blondes big in business?
How to Achieve Healthy, Glossy Hair
This season is all about radiant shine, healthy-looking lengths and beautifully personalised colour, with warm, glowing tones replacing bold, high-maintenance... from How to Achieve Healthy, Glossy Hair
Get he look: Miki
Miki is bold, vibrant, fiery β this shade is the ultimate powerhouse red. The perfect colour companion to show off... from Get he look: Miki
Get the look: Maria
This super rich yet creamy brunette gives Maria’s hair a truly mesmerising shine, showcasing the hairβs health. This palette of... from Get the look: Maria
Get the look: Ines
Dark, rich, and seductive – Ines’ alluring brunette lures you in. Full of depth and dimension, this multi-dimensional shade has... from Get the look: Ines
Get the look: Jeanie
Paying homage to JOICOβs Californian roots, this golden, glistening blonde for Jeanie is beaming with health. Lighter ribbons are blended... from Get the look: Jeanie
