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Joico Power of Red

The power of reds

It’s the time of year where our clients are thinking about darker and/or warmer hair. Experimenting with seasonal trends ahead... from The power of reds

The Luxe Blonde

As summer begins, clients turn their attention to lightening their hair to give them  lighter, brighter or more sun kissed ... from The Luxe Blonde

Festival Hair

Festivals are back for 2022 and we can expect to see a celebration of fashion and hair to rejoice in... from Festival Hair

Masterpiece BTS

Here is your exclusive behind the scenes, backstage access to the 2022 Vero K-Pak Color Masterpiece Collection from Joico! A... from Masterpiece BTS