The wet-look on the runways
Wet-look hairstyles were a staple across the SS24 runways – think Bella Hadid and Alix Earle. Here Katrina Kelly, Senior... from The wet-look on the runways
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Wet-look hairstyles were a staple across the SS24 runways – think Bella Hadid and Alix Earle. Here Katrina Kelly, Senior... from The wet-look on the runways
Blondes should glisten, glow and above all feel healthy. If you have clients concerned about at-home care for their delicate... from Blonde Life
Hands up if you want to preserve the fierce, fabulous, vibrant colour you’ve done for a client? The Joico Colorful... from It’s a Colorful Life
Joico care. For the present, for our planet and the future; demonstrating that they want to make the world a better... from Joico Care for Christmas
It’s the time of year where our clients are thinking about darker and/or warmer hair. Experimenting with seasonal trends ahead... from The power of reds
Deep brunettes, warmed up blondes and vivid reds sit beautifully side by side to create Joico’s Hair Collections. What are your... from What’s hot this season?
The festive period is creeping up which means life as a colourist is about to get even busier. Time is... from Speed up your Christmas column
We welcome six new looks from the Joico team. Inspired by salon trends from season to season. Inspiration With a... from Joico Creative Collection
The ‘wolf cut’ is the highest searched hairstyle on Youtube at the moment. A mix between the iconic shag and... from Wolf Cut with Watts
During summer, it’s more important than ever for clients to preserve that fierce, fabulous, vibrant color long after the salon... from Protect your colour with Joico Colorful
As summer begins, clients turn their attention to lightening their hair to give them lighter, brighter or more sun kissed ... from The Luxe Blonde
Hot summer days filled with sunshine are on the way and it’s time to protect what you love and step... from Protect what you love