The hotly anticipated 2024 collection from JOICO has landed and boy is it good!
Lets face it with JOICO Creative Color Team Member Dan Spiller and JOICO EMEA & UK Creative Director Bruno Giammattei at the helm, it was never going to be anything short of fabulous, but above all, salon-friendly.
A fusion of elegance and casualness, the 2024 collection is inspired by Vogue covers and showcases compelling salon-friendly techniques and dimensional colour results achieved through the creative use of renowned JOICO colour and styling portfolio.
Working together, the JOICO artistic team has created bold looks centered around minimalism using a variety of cutting techniques. The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. The models’ hair colour glistens and shines with the two blonde models’ hair gently lightened using JOICO Blonde Life and subtly toned inspired by the Pantone Colour of the Year – Peach Fuzz. And using this as an undertone, the brunette model’s hair has subtle areas of lightness to enhance the natural texture and movement of the hair.
Credits
Hair cut: Alberto Di Domenico, Wesley Hannes, Hair colour: Valentina Malta, Gregory Mastrostefano, Art direction: Bruno Marc Giamettei, Colour mentor: Daniel Spiller, Make up: Katie Moore, Styling: Ellen Spiller, Photography: Jamie Blanshard Photography, Videography: D&A Films, Models: Zoe, Eliza and Cristina @ The Hairdesk
For more information on the colour world of JOICO, click HERE.
________________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hair tools, education training and seminars and hair shows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.