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2024 JOICO Collection

The hotly anticipated 2024 collection from JOICO has landed and boy is it good!

Lets face it with JOICO Creative Color Team Member Dan Spiller and JOICO EMEA & UK Creative Director Bruno Giammattei at the helm, it was never going to be anything short of fabulous, but above all, salon-friendly.

A fusion of elegance and casualness, the 2024 collection is inspired by Vogue covers and showcases compelling salon-friendly techniques and dimensional colour results achieved through the creative use of renowned JOICO colour and styling portfolio.

Working together, the JOICO artistic team has created bold looks centered around minimalism using a variety of cutting techniques. The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. The models’ hair colour glistens and shines with the two blonde models’ hair gently lightened using JOICO Blonde Life and subtly toned inspired by the Pantone Colour of the Year – Peach Fuzz. And using this as an undertone, the brunette model’s hair has subtle areas of lightness to enhance the natural texture and movement of the hair.


Hair cut: Alberto Di Domenico, Wesley Hannes, Hair colour: Valentina Malta, Gregory Mastrostefano, Art direction: Bruno Marc Giamettei, Colour mentor: Daniel Spiller, Make up: Katie Moore, Styling: Ellen Spiller, Photography: Jamie Blanshard Photography, Videography: D&A Films, Models: Zoe, Eliza and Cristina @ The Hairdesk

For more information on the colour world of JOICO, click HERE.


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