Blondes should glisten, glow and above all feel healthy. If you have clients concerned about at-home care for their delicate blonde hair... Joico recommends the Blonde Life care collection. Here’s a range to keep colour strong and shiny. Joico designed the collection for hair that is bleached, double-processed, or lifted. It protects, detoxifies, and bumps up the brilliance. And, as an extra–special touch, the collections help to prevent environmental damage and off-tones.
Because no two blondes are the same, you can choose from Blonde Life or Blonde Life Violet. Blonde Life is for maintaining a bright, luminous blonde. And, in case you couldn’t guess, Blonde Life Violet is for keeping those blondes nice and cool.
What Blonde Life care has to offer:
Blonde Life Brightening Shampoo
Free from SLE/SLES Sulfates, this clears dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean hair.
Blonde Life Brightening Conditioner
Joico says to forget those overly heavy treatments designed for “bleach blondes.” This nourishing conditioner revives blonde hair without weighing it down. It provides shine and makes hair easy to detangle.
Blonde Life Brightening Masque
This treatment hydrates, softens, and amps up pale strands. It neutralises trace minerals which lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection.
Blonde Life Brilliant Glow Oil
Joico says…get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. The Brilliant Glow Brightening Oil boosts radiance and is nourishing and protecting.
Blonde Life Violet Shampoo
We hear you’ll never lose your cool with Blonde Life Violet Shampoo—a brass-neutralising cleanser free of SLS/SLES Sulfates. This banishes undesirable yellow tones, so cool blondes stay nice and icy.
Blonde Life Violet Conditioner
If you want to nourish and neutralise in one application, this one’s for you. The colour-balancing provides shine, hydration, and protection. All while banishing brassiness.
For more information on the colour world of JOICO, click HERE.
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