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Cool new blonde products

Take your blondes to our next level of cool with JOICO Blonde Life’s NEW Titanium and Blue Violet Demi Glosses. These cool-toned, intermixable shades instantly neutralise unwanted warmth. And when paired with JOICO Blonde Life SilverLight Lightening Powder, they’ll help you deliver the ultimate in cool blonde results.

Meet our new Titanium and Blue Violet series, developed to help achieve a cool blonde result…

  • NEW Blue Violet shades help deliver a cool iridescent and pearl blonde result on lighter tones while helping to fight unwanted brassy orange and yellow tones on blondes
  • NEW Titanium shades are designed to provide a range of silver/steel/gray/smoky tones for the Blonde Life Demi Gloss collection
JOICO Blonde Life Demi Glosses

Icy blondes in hot demand

JOICO’s Blonde Life range is world-renowned for taking blondes to the next level. A glistening collection of products that protect, detoxify, brighten and strengthen hair that’s been bleached, double-processed.

Now you can play it extra cool with the NEW JOICO Blonde Life SilverLight Lightening Powder – the brand’s powder lightener with Charcoal that helps offset brassy tones whilst processing. Get ready to ‘steel’ the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-trend cool blondes.

JOICO SilverLight Lightening Powder

This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.

For more information and to purchase the products from June 2024, click HERE.

For more information on the colour world of JOICO, click HERE.

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