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Blonde recovery with Lea Shaw JOICO UK Blonde Ambassador

Achieving the perfect shade of blonde is both a science and an art form; there are hundreds of different factors that could affect the final product. When we think blonde – we think beautiful, bright, and bouncy. But this isn’t always the case, sometimes we get dull, dry, damaged blondes. They say blondes have more fun, but being blonde is a full-time commitment! Unfortunately, some clients don’t realise this, meaning their blonde doesn’t last as long. We caught up with Lea Shaw, JOICO’s UK Blonde Ambassador to discover how to keep your client’s hair in check after taking them blonde.

Going for blonde

For those with bleached hair, shampoos that contain sulphates can strip and dull your hair colour. Sulphates strip the hair of its natural oils, exposing the hair to damage and dehydration, leading to dull-looking blondes. Lea Shaw says: “When using shampoos that contain sulphates, you’re stripping the hair of its natural hydration and shine. Clients spend so much money going blonde, but then completely skip the aftercare – this is why your blonde isn’t lasting. I’d recommend investing in a good shampoo and conditioner to avoid the synthetic build-up and a residue in your hair. JOICO’s Blonde Life Brightening Shampoo and Conditioner are incredibly gentle on blonde hair, whilst removing product build-up and minerals without stripping the hair.”

Banish brassiness

Over time, blonde will gradually turn brassy. Of all the dreaded hair woes, brassiness is one of the many struggles of being a blonde. Brassy hair can happen for several reasons: the colour fading, oxidation from the sunlight, hard water, air exposure to minerals, and much more. Lea comments: “To get colour to last, tell your clients to invest in a purple shampoo. Purple shampoo is specifically formulated to eliminate brassy undertones, as the colour purple cancels out any warm yellow tones in the hair, leaving it with the beautiful, bright blonde tone that your client spent their money on. JOICO’S Blonde Life Violet Shampoo and Conditioner Duo works tirelessly to cool yellow tones, whilst uplifting any dirt, dead skin cells, impurities, or build-up from the scalp. This shampoo and conditioner duo is an essential for keeping blondes lasting longer – saving your clients both time and money!”

Blonde maintenance

Regular trims are an essential for keeping blonde hair looking fresh and healthy. Getting a trim after bleaching the hair can help seal the ends and prevent breakage or damage. This is especially important when your client is blonde, as the hair has already been weakened over time, so trimming prevents further damage. Lea says: “Bleaching the hair does damage it over time, but if your clients follow the correct aftercare, their blonde will stay looking beautiful and bouncy for longer. I always recommend that my client’s get a cut every 6 – 8 weeks to keep their hair looking its best. Client’s fear losing length, but in the long run, getting a regular trim will benefit the hair. Once split ends start to appear, the damage will continue to work its way up the stand, so getting a trim is essential to prevent further damage.”

For more information on the colour world of JOICO, click HERE.


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