TRENDING: Visit Colour World’s online hub | Check out the Respect channel on

Search Newsletter
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Product Spotlight: KBond20

Product shot of Joico KBond20

New KBond20 from Joico is the ‘love child’ born into the Defy Damage range. Made from combining the legacy of super-charged hairgives a super-charged masque. The addition to the family ramps up the offering from the Day Damage range, confirming its place at the table. This is a brand-new, bond-building treatment which doubles down on technology for 5x stronger hair, says the brand. You’ve got our attention Joico!

We know well how the Joico brand is been devoted to nurturing healthy hair since 1975. ‘Joi’ is part of the name for a reason!  This ‘joi-ful’ brand now brings its heritage of healthy hair and innovations into the future. Remember how a few years ago, Joico set a new bar with SmartRelease® Technology?  This was the brand’s one-of-a-kind ‘skincare inspired’ liposome delivery system that continuously releases healthy-hair ingredients. It repairs, strengthens and protects hair from the cumulative effects of daily styling. Enter KBond20. Part of the award-winning Defy Damage line-up, KBond20 is the most powerful masque/treatment Joico has delivered to date. 

The benefits

The technology in KBond20 promises to deliver remarkable transformative results in a single treatment. This is quite a list of benefits:

  • 5X-stronger* hair in one use
  • Rebuilds, strengthens and protects** bonds
  • Rich hydration
  • Instantly detangles
  • Normalizes pH
  • Color safe
  • Animal test free

Love story

Wendy van der Helm is Education Manager for Joico EMEA, and says:I am truly in love with the incredible shine the product gives. It detangles hair easily without waying down even the finest hair – and no doubt, it works very effectively as a bond builder”

That’s a compelling love letter to this exciting product. Worth investigating more! Click HERE

For more information on the colour world of JOICO, click HERE.


Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hair tools, education training and seminars and hair shows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

Latest News

View all News

Styling the stars at TRNSMT
Styling the stars at TRNSMT
Styling the stars at TRNSMT
Your guide to tousled texture
Styling the stars at TRNSMT
evo’s top drop
Styling the stars at TRNSMT
Kasho Intense hairdryer
Styling the stars at TRNSMT
Sean Hanna Launches Consultancy Service for Entrepreneurs