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Product Spotlight: KBond20

Product shot of Joico KBond20

New KBond20 from Joico is the ‘love child’ born into the Defy Damage range. Made from combining the legacy of super-charged hairgives a super-charged masque. The addition to the family ramps up the offering from the Day Damage range, confirming its place at the table. This is a brand-new, bond-building treatment which doubles down on technology for 5x stronger hair, says the brand. You’ve got our attention Joico!

We know well how the Joico brand is been devoted to nurturing healthy hair since 1975. ‘Joi’ is part of the name for a reason!  This ‘joi-ful’ brand now brings its heritage of healthy hair and innovations into the future. Remember how a few years ago, Joico set a new bar with SmartRelease® Technology?  This was the brand’s one-of-a-kind ‘skincare inspired’ liposome delivery system that continuously releases healthy-hair ingredients. It repairs, strengthens and protects hair from the cumulative effects of daily styling. Enter KBond20. Part of the award-winning Defy Damage line-up, KBond20 is the most powerful masque/treatment Joico has delivered to date. 

The benefits

The technology in KBond20 promises to deliver remarkable transformative results in a single treatment. This is quite a list of benefits:

  • 5X-stronger* hair in one use
  • Rebuilds, strengthens and protects** bonds
  • Rich hydration
  • Instantly detangles
  • Normalizes pH
  • Color safe
  • Animal test free
*AGAINST COMBING BREAKAGE ON DAMAGED HAIR DURING HEAT STYLING.
**PROTECTS HAIR FROM MECHANICAL, THERMAL AND ENVIRONMENTAL DAMAGE  

Love story

Wendy van der Helm is Education Manager for Joico EMEA, and says:I am truly in love with the incredible shine the product gives. It detangles hair easily without waying down even the finest hair – and no doubt, it works very effectively as a bond builder”

That’s a compelling love letter to this exciting product. Worth investigating more! Click HERE

For more information on the colour world of JOICO, click HERE.

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