Increasingly consumers are waking up to the fact that global warming and environmental damage have become a reality and are adapting their behavior accordingly. While some opt for radical change, every little helps, and choosing a natural or sustainable hair product can be one way to contribute.That’s where INNERJOI from JOICO comes in, offering lovers of clean beauty and natural ingredients an opportunity to reduce their environmental footprint. The JOICO ethos is the ‘joi of healthy hair’ – with INNERJOI, JOICO stays true to its purpose. INNERJOI offers the joy of doing something good, something that’s healthier for the environment and healthier for hair. What’s more, the range features products for strength, hydration, protection and style.
INNERJOI Strengthen
Show your clients’ over-processed, over-worked hair some love with this trio of strength-building care. The INNERJOI Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair while fortifying strands to reduce future breakage.
INNERJOI Hydrate
Say hello to hydration for hair and scalp. The INNERJOI Hydrate formulas, made with Apple extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.
INNERJOI Preserve
INNERJO Preserve formulas, which include Raspberry seed oil and Beetroot extract, have been developed specifically for fade-fighting. Give colour-treated hair just the care and protection it needs to stay salon-vibrant longer.
INNERJOI Styling
Styling you can feel good about. The INNERJOI Style formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look.
For more information on the colour world of JOICO, click HERE.
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