Blonde recovery with Lea Shaw JOICO UK Blonde Ambassador
Achieving the perfect shade of blonde is both a science and an art form; there are hundreds of different factors... from Blonde recovery with Lea Shaw JOICO UK Blonde Ambassador
Be sustainable with JOICO INNERJOI
Increasingly consumers are waking up to the fact that global warming and environmental damage have become a reality and are... from Be sustainable with JOICO INNERJOI
Colour and style at the Oscars
What better time to debut a new trend or hairstyle than at the Oscars. Statement looks were in abundance for... from Colour and style at the Oscars
The wet-look on the runways
Wet-look hairstyles were a staple across the SS24 runways – think Bella Hadid and Alix Earle. Here Katrina Kelly, Senior... from The wet-look on the runways
Blonde Life
Blondes should glisten, glow and above all feel healthy. If you have clients concerned about at-home care for their delicate... from Blonde Life
It’s a Colorful Life
Hands up if you want to preserve the fierce, fabulous, vibrant colour you’ve done for a client? The Joico Colorful... from It’s a Colorful Life
Joico Care for Christmas
Joico care. For the present, for our planet and the future; demonstrating that they want to make the world a better... from Joico Care for Christmas
The power of reds
It’s the time of year where our clients are thinking about darker and/or warmer hair. Experimenting with seasonal trends ahead... from The power of reds
What’s hot this season?
Deep brunettes, warmed up blondes and vivid reds sit beautifully side by side to create Joico’s Hair Collections. What are your... from What’s hot this season?
Speed up your Christmas column
The festive period is creeping up which means life as a colourist is about to get even busier. Time is... from Speed up your Christmas column
Joico Creative Collection
We welcome six new looks from the Joico team. Inspired by salon trends from season to season. Inspiration With a... from Joico Creative Collection
Wolf Cut with Watts
The ‘wolf cut’ is the highest searched hairstyle on Youtube at the moment. A mix between the iconic shag and... from Wolf Cut with Watts
