Hands up if you want to preserve the fierce, fabulous, vibrant colour you’ve done for a client? The new JOICO Colorful will be their new best friend. Developed with antioxidants and vibrancy-boosting technology, JOICO Colorful delivers strength, repair, and anti-fade protection to each strand of hair.
The collection is formulated with nourishing Camellia Oil (stocked with essential Omega 9 fatty acids and antioxidants which helps to seal in moisture and restore luminous shine to hair) and Pomegranate Fruit Extract (exceptionally rich in tannins and fade-fighting super antioxidants which helps protect the longevity of hair colour). It’s a brilliant and beautiful trio that keeps hair true-to-hue.
Why we love it
- Colour vibrancy lasts up to 8 weeks
- Free from sulfates
- Provides UV protection
- Increases shine, manageability and strength
What’s in the range?
Colourful Anti-Fade Shampoo
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color.
Colourful Anti-Fade Conditioner
This brilliantly hydrating, daily conditioner ensures a delicate balancing act on color-treated hair – infusing strands with softness and shine, while covering hair with true and steady protection against the big fade.
Colourful Glow Beyond Anti-Fade Serum
Imagine an instant, noticeable, stunning hit of vibrancy — the kind of punch that boosts the brilliance of hair color. That’s what you get with Glow Beyond, the anti-fade serum that puts the spotlight on radiance while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous hair color.
For more information on the colour world of JOICO, click HERE.
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