Joico Creative Collection
We welcome six new looks from the Joico team. Inspired by salon trends from season to season. Inspiration With a... from Joico Creative Collection
Wolf Cut with Watts
The ‘wolf cut’ is the highest searched hairstyle on Youtube at the moment. A mix between the iconic shag and... from Wolf Cut with Watts
Protect your colour with Joico Colorful
During summer, it’s more important than ever for clients to preserve that fierce, fabulous, vibrant color long after the salon... from Protect your colour with Joico Colorful
The Luxe Blonde
As summer begins, clients turn their attention to lightening their hair to give them lighter, brighter or more sun kissed ... from The Luxe Blonde
Protect what you love
Hot summer days filled with sunshine are on the way and it’s time to protect what you love and step... from Protect what you love
Lumi10 and summer colour with Paul Watts
With summer just around the corner, now is the time to streamline your diary and ensure your services are as... from Lumi10 and summer colour with Paul Watts
Festival Hair
Festivals are back for 2022 and we can expect to see a celebration of fashion and hair to rejoice in... from Festival Hair
Masterpiece BTS
Here is your exclusive behind the scenes, backstage access to the 2022 Vero K-Pak Color Masterpiece Collection from Joico! A... from Masterpiece BTS
Scandi Blondes
Starting her hairdressing career when she was only fourteen years old, Daniela Engstrom soon knew she had a real passion... from Scandi Blondes
Iconoclassic
Six contemporary images which live up to their individualistic name tag, the latest collection from the Marc Antoni Group showcases... from Iconoclassic
Meraki
Meraki – the latest collection from Joico creative artist and Joico european design team member. Sevda Durukan shows the wide... from Meraki
Pop up
Pop Up is the latest collection created by Joico European design team member, Robby Osselaer and Joico European colour design... from Pop up
