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Protect what you love

Hot summer days filled with sunshine are on the way and it’s time to protect what you love and step up your haircare regime. Prepare and shield your hair from damage caused by the ravaging effects of UV exposure, environmental pollution, heated styling and more.

During the warmer months, certain dangers are heightened, and hair is at risk of becoming dry, lacklustre, and dull. The best way to protect your hair, is to prevent damage before it even occurs, and we have the perfect solution –  Joico Defy Damage.

Hair needs to be protected day and night and the Joico Defy Damage regimen has all bases covered. Even though your hair is at more risk throughout the day in summertime, our haircare regime works round the clock providing 24/7damage defying hair care. Joico Defy Damage Shampoo, Protective Conditioner and Protective Masque will ensure hair looks and feels great and is primed for protection. For daytime fortification apply Joico Defy Damage Protective Shield to fight those harmful UV rays and protect colour against fading. Before you head to bed, apply Defy Damage Sleepover to replenish and nourish hair. This miracle in a bottle works by fortifying bonds to deliver softer, shinier and visibly healthier hair when you wake up. JoicoDefy Damage hair hero duo are all you need for healthy hair this summer.

Here’s what you’ll love about our day & night damage busting heroes –

Defy Damage Protective Shield

  • Used on damp hair prior to styling, hair is fortified inside and out
  • Instant, dailyprotection  from  damaging  heat,  UV  and environmental exposure
  • Makes hair 4x more resistant to breakage during heat styling (against combing breakage on clean damaged hair)
  • Protects against color fade
  • Thermal protection up to 232 degrees C
  • Leaves hair soft, shiny, and looking healthy

Defy Damage Sleepover

  • Nourishes hair and strengthens bonds while you sleep*
  • Reduces the appearance of split ends
  • Instantly softens & smooths hair
  • Boosts shine

For more information on the colour world of JOICO, click HERE.


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We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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