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Speed up your Christmas column

The festive period is creeping up which means life as a colourist is about to get even busier. Time is money, so you’re going to need run your column as efficiently as possible. That’s where Joico LumiShine Lumi10 comes in! A fast acting colour product which shaves minutes off appointment times – now with even more variety with the new addition of fast-acting NG and NV shades. Your perfect companion for squeezing in last minute appointments to cover up greys and amp up your creativity.

Managing your column

For fast colour deposit on the hair, LumiShine Lumi10 features concentrated pigment. With the use of the fast-acting activator alongside a formula with the trademark Joico Quick Coverage System, hair colour has never looked so good. The addition of the NG and NV series earlier this year, vibrant, permanent shades are now available on speed dial – perfect for fitting more clients in your column. Express yourself with trendsetting natural gold and coveted cool natural violet tones while still achieving up to 100% grey coverage, fast.

To maintain the ‘joi of healthy hair’, Lumi10 is full of nourishing ingredients. Each shade is formulated with an ultra-high concentration of conditioners to ensure hair is nourished and protected. Bond-building ArgiPlex helps to protect hair with arginine, an amino acid crucial for hair health and strength. The dedicated LumiShine LUMI10 Accelerator is pumped up with an extra 0.6% of peroxide (compared with traditional 20 vol developers). The exclusive Quadramine Complex from JOICO, a blend of proteins low in both molecular size and weight, adheres quickly to each strand to help reconstruct hair from cuticle to cortex. When creating cool, smokey looks and removing unwanted warmth you need to try the JOICO LumiShine LUMI10 NV series and for that golden, Californian blonde and brunette tones all you need is the new NG series.

This newly extended supercharged range of permanent colour from JOICO shares the magic of the signature LumiShine range with results in half the time. Coloured hair has never felt so nourished and protected or looked so vibrant and glowing.

For more information on the colour world of JOICO, click HERE.


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