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Protect your colour with Joico Colorful

During summer, it’s more important than ever for clients to preserve that fierce, fabulous, vibrant color long after the salon visit. Increased exposure to UV rays, chlorine, pollution and other environmental factors can cause havoc for your clients colour and they need the correct home care products on hand to combat this and ensure their colour remains as gorgeous as they day the visited you in the salon.

Joico Colorful is all you need to boost vibrancy and ensure hair feels strong, revitalised and is fully protected against fading. Formulated with Camellia Oil (stocked with essential Omega 9 fatty acids and antioxidants which helps to seal in moisture and restore luminous shine to hair) and Pomegranate Fruit Extract (exceptionally rich in tannins and fade-fighting super antioxidants which helps protect the longevity of hair color). It’s a brilliant and beautiful trio that keeps hair true-to-hue.

Joico European Color Design Team Member Katrina Kelly shared with us “Coloured and processed hair is particularly vulnerable during summer. You need to ensure your clients are protecting their colour to ensure vibrancy and tonal integrity in between salon visits.”

Here’s how to update your hair care routine for the ultimate color protection this summer –

Joico Colorful Shampoo Colorful Anti-Fade Shampoo is a gentle cleanser that takes out what you don’t want, and leaves behind everything you do! With Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour.

Follow this up with Joico Colorful Anti-Fade Conditioner. This brilliantly hydrating, daily conditioner ensures a delicate balancing act on colour-treated hair – infusing strands with softness and shine, while covering hair with true and steady protection against the big fade. With powerful colour protection plus lightweight hydration, Colorful Anti-Fade Conditioner puts colour-treated hair front and center.

Lastly, Joico Colorful Glow Beyond Anti-Fade Serum. Imagine an instant, noticeable, stunning hit of vibrancy — the kind of punch that boosts the brilliance of hair colour. That’s what you get with Glow Beyond, the anti-fade serum that puts the spotlight on radiance while helping to protect hair against harsh, color-fading UV rays. This glossing serum highlights and helps prolong the freshness of fabulous hair color.

Lock in that colour this summer with Joico Colorful!

For more information on the colour world of JOICO, click HERE.


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