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The power of reds

Joico Power of Red

It’s the time of year where our clients are thinking about darker and/or warmer hair. Experimenting with seasonal trends ahead of the festive season. Joico colour ambassador for the UK and Europe, Dan Spiller is known for his incredible colour creations, passion for education and dedication for success Dan is an integral part of the JOICO team.

Setting out his seasonal colour trends and predictions, and a firm favourite throughout AW21 – powerful reds – are expected again this year – with a luxe finish of course!

“Colour as we know is something incredibly important to our industry, with over 80% of clients now avid colour fans, it’s all about delivering the best results possible and finding the best products for the challenge in hand. With an unparalleled collection of innovative colour products, JOICO really does have something for everyone,” explains Dan. “As we head quickly towards the festive season, hair colour becomes darker and richer with a more luxe feel. Nothing compares to a show-stopping deep red colour for this season.”

To achieve this colour the Marc Antoni team used Lumishine Powerhouse Reds – a collection that stays true to tone, and offers shiny, healthy-looking, fade-resistant colour. The style? Using JoiWhip Foam for volume and shine and to build the foundation for the waving technique, followed by K-Pak Color Therapy Luster Lock Glossing Oil to deliver that instant wow-factor plus powerful protection (ensuring the shade will glow the distance.) We can’t forget Heat Hero – obvs – to protect the hair from the thermal assault of being tonged. And, finally Flipturn to set and finish the style.

A regular trim, coupled with masques and treatments, are vital to keep up enviable movement and shine.

For more information on the colour world of JOICO, click HERE.


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