Play it cool with the new LumiShine Ash Ash series
Be ready for a surge in colour services when salons reopen! JOICO is right on the money with the launch... from Play it cool with the new LumiShine Ash Ash series
2021 trends by Marc Antoni for JOICO
2020 (and 2021 so far) has brought so many changes in our lifestyle and work – and of course this... from 2021 trends by Marc Antoni for JOICO
JOICO ambassador Paul Watts becomes college educator
With lockdown putting a stop to travelling and face to face education, the industry was forced into a digital world,... from JOICO ambassador Paul Watts becomes college educator
