JOICO is PETA Approved
It is with great joi that we can announce JOICO is now certified by People for the Ethical Treatment of... from JOICO is PETA Approved
JOICO on demand
JOICO is excited to introduce 24/7 learning. A brand-new ‘on demand’ educational platform featuring a variety of free online training... from JOICO on demand
Expert opinions on Defy Damage
As loud as we shout about the super cool Defy Damage range, we’re aware that you really want to hear... from Expert opinions on Defy Damage
Rise and shine with new JOICO Defy Damage Sleepover
We may think of face creams and serums that work overnight to help skin restore itself but what if we... from Rise and shine with new JOICO Defy Damage Sleepover
Play it cool with the new LumiShine Ash Ash series
Be ready for a surge in colour services when salons reopen! JOICO is right on the money with the launch... from Play it cool with the new LumiShine Ash Ash series
2021 trends by Marc Antoni for JOICO
2020 (and 2021 so far) has brought so many changes in our lifestyle and work – and of course this... from 2021 trends by Marc Antoni for JOICO
JOICO ambassador Paul Watts becomes college educator
With lockdown putting a stop to travelling and face to face education, the industry was forced into a digital world,... from JOICO ambassador Paul Watts becomes college educator
