Play it cool with the new LumiShine Ash Ash series

Be ready for a surge in colour services when salons reopen! JOICO is right on the money with the launch of this gorgeous collection of cool colour that see off any hint of brassiness or over warmth in your blondes!  Welcome in the new LumiShine Ash Ash series; a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize any unwanted warm tones.

Ideal for clients who love cool hues and struggle with the undesired yellowness, LumiShine Ash Ash can offer long-lasting colour, shine and healthy-looking results with a cool finish. The bond-building ArgiPlex Technology infused into each and every shade is designed to pull off those on-trend “mushroom” hues and leave hair healthy-looking — all in one cool move. Woohoo!

LumiShine Ash Ash Permanent Crème Color

You will love it because:

• Delivers up to 2X the shine
• Reduced breakage and 100% replenished and strengthened hair
• Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos
• Delivers colour longevity and vibrancy
• Lower-ammonia formula delivers healthy-looking results

The LumiShine Ash Ash Permanent Crème has four shades:

1. 4AA Perm Crème – Ash Ash Medium Brown
   • To cancel unwanted underlying red pigment
   • Achieve the coolest medium brunette shade
2. 5AA Perm Crème – Ash Ash Light Brown
   • To cancel unwanted underlying red-orange pigment
   • Achieve the coolest light brunette shade
3. 6AA Perm Crème – Ash Ash Dark Blonde
   • To cancel unwanted underlying orange pigment
   • Achieve the coolest dark blonde shade
4. 7AA Perm Crème – Ash Ash Medium Blonde
   • To cancel unwanted underlying yellow-orange pigment
   • Achieve the coolest medium blonde shade

LumiShine Ash Ash Demi-Permanent Liquid Color

The demi-permanent liquid colour has many benefits including:

• Keeps brassiness at bay
• Delivers up to 2X the shine
• 100% replenished and strengthened hair
• Ammonia-free, pH-balanced formula
• Ideal viscosity for drip-free bottle application
• Versatile formula—corrects, glazes, glosses

Find it in three shades:

1. 5AA Demi-Perm Liquid – Ash Ash Light Brown
   • Use to refresh faded, previously coloured dark to medium brunettes and remove unwanted warm/brassy tones
2. 6AA Demi-Perm Liquid – Ash Ash Dark Blonde
   • Use to refresh faded, previously coloured medium brunette to dark blondes; to get rid of unwanted warm/brassy tones
3. 8AA Demi-Perm Liquid – Ash Ash Blonde
   • Use to refresh faded, previously coloured, dark to light blonde hair and cancel unwanted warm tones

The JOICO LumiShine Ash Ash series is now available to order. For more info visit www.joico.eu.

For more information on the colour world of JOICO, click HERE.

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