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JOICO is PETA Approved

It is with great joi that we can announce JOICO is now certified by People for the Ethical Treatment of Animals (PETA) as “Animal Test-Free” & “PETA Approved.” PETA is a charity dedicated to establishing and protecting the rights of all animals. So what does this mean?
Well… Being PETA approved means that JOICO has been verified as not conducting, paying for, or allowing any tests on animals. So rest assured JOICO shoppers, both your hair and the animals are in safe hands.
For your piece of mind, you will soon start seeing the PETA logo on your JOICO products, the website and across social media channels.
We are truly thrilled for the brand! JOICO (as well as us) have always encouraged hair professionals to shop compassionately and to use products that don’t test on animals. 
Hooray to JOICO!


For more information on the colour world of JOICO, click HERE.


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