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Live the Blonde Life with Care

Blonde Ambition from JOICO is all about blondes living their best life and rediscovering the ‘joi’ in being blonde.

Lightening can be damaging and detrimental to hair when the correct care isn’t taken, and with JOICO products hair health is always paramount.  Sadly, damage can be heightened for blondes due to pre-lightening or double processing that can be required to give the results many clients dream off.  With JOICO Blonde Life you have everything you need to make sure your blonde clients remain healthy and protected.

To protect hair during the colouring process, use the innovative JOICO Defy Damage Pro Series 1 and 2. It’s a two-step treatment to be used in salon to protect hair against the damaging effects of colour before and after the process. The bonds of the hair will be strengthened, and hair will look and feel healthier even after being coloured.

JOICO understand and celebrate the beauty of individuality and can help you realise your Blonde Ambition! There’s a blonde to suit any hair type, tone, texture or complexion. JOICO Blonde Life Lightening Powder is your go to lightening, brightening hero – blonde hair has never been healthier, and colourists have complete freedom to create. Varied mixing ratios and application methods empower colourists to design a freehand root stretch or precise highlights. Paint on or off the scalp and with or without foils – the options are endless.

JOICO Global Business Expert, Gina Bianca achieved this super clean blonde in one appointment. To achieve this, she used Defy Damage ProSeries 1 & 2, Blonde Life Lightening Powder and Blonde Life Quick Tone Liqui-Crème Toners.

It’s time for your clients to #LiveTheBlondeLife.

For more information on the colour world of JOICO, click HERE.


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