TRENDING: Visit Colour World’s online hub | Check out the Respect channel on

Search Newsletter
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Live the Blonde Life

We are so excited about JOICO‘s Blonde Life range. A lightening and brightening system that allows the colourist to achieve the perfect blonde, completed by the care products which allow your client to maintain their gorgeous colour until their next appointment. So… what’s on offer, and how should we be teaching our clients to look after their blonde?

Blonde Life Brightening Shampoo

This sulfate-free shampoo has been deigned for bleached, double-processed, and high-lift blondes. As well as cleansing the hair and removing dirt and oils; the shampoo also removes unwanted brassy tones. Soft, clean hair with a lustrous colour.

Blonde Life Brightening Conditioner

This nourishing formula combines the lightness of a lotion and the power of a serum to give instant, intense hydration and incredible champagne- shine without weighing hair down.

Blonde Life Brightening Masque

This instant treatment transforms bleached, brassy, fried hair into soft, glossy, reflective strands that have body and elasticity – the kind that makes everything move, bounce, and shine in that I-want-her-hair way.

Blonde Life Brightening Veil

Brightening Veil is a heat protector that not only detangles the hair, but adds shine and softness.

Blonde Life Brilliant Glow

This oil restores softness whilst adding shine. Combats frizz and helps your hair to appear brighter and blonder.

JOICO didn’t stop there! As well as this beautiful range of brightening products, Blonde Life also has a violet shampoo and conditioner. This duo has a violet pigment which banishes yellow tones that can appear in appear in blonde hair. These products are aimed at those who prefer the “cool” or “icy” look.

All Blonde Life products can be used on daily basis, however we think they work best in synergy with each other. The violet range is powerful, so using this alongside the brightening products prevents over depositing of tones.

For more information on the colour world of JOICO, click HERE.


Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hair tools, education training and seminars and hair shows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

Latest News

View all News

Christmas trends by ghd
Christmas trends by ghd
Christmas trends by ghd
Osmo Mane Commandments
Christmas trends by ghd
Keep the luxe, velvet feel
Christmas trends by ghd
Become a hair loss specialist in 2023
Christmas trends by ghd
Switch up your shade