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The Blonde Ambition

Did you know of all the women who colour their hair, almost half of them choose to go blonde? As a blondie myself, I’m very much aware of the roots, toning and damage (yikes!) that goes into maintaining the perfect blonde. Being blonde can really take its toll on the hair – enter JOICO Blonde Life, a lightening and brightening system just for blondes and those who want to be lifted to new heights without sacrificing the shine or condition of the hair.
The Blonde Life lightening powder gives 9+ levels of lift – meaning colourists can help clients achieve their ultimate #hairgoals. The Blonde Life care products allow the client to take the piece of the salon home. The range is specially formatted to combat the three B’s – brassiness, brittle and breakage.

Why Blonde Life will be loved

• Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair colour after 18 washes)
• Blonde hair that looks healthier and feels nourished
• Strengthens hair, reducing breakage by over 54% in just one treatment (against combing breakage on
damaged hair; in reference to Blonde Life Lightening Powder when used with Blonde Life Brightening
Masque vs. a non-conditioning bleach)
• Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder)
• The quickest way to brighten and lighten hair (refers to Blonde Life Lightening Powder vs. other JOICO

Need to know Techniques

Keep an eye on @joicoeurope as four very exciting techniques will be released over the coming weeks. Here’s a sneak peak… Click HERE to see Larissa Love using the honeycomb technique to create a beautiful golden halo of colour.

  1. Honeycomb Technique – Larissa Love, JOICO Global Brand Ambassador
  2. Ice Pixie Technique – Jill Buck, JOICO Celebrity, Artist
  3. Seaside Blonde Technique – Olivia Smalley, JOICO Global Brand Storyteller
  4. Platinum Rain Technique – Gina Bianca, JOICO Global Business Expert

For more information on the colour world of JOICO, click HERE.


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