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Rich, long-lasting reds

If you’re looking for ways to create rich, long-lasting reds for colour clients, L’Oréal Professionnel has just the thing. Recently, the brand added two new red shades to the L’Oréal Professionnel iNOA range of ammonia-free colours. Who doesn’t love a little extra versatility and choice in their colour palette?  

Rich, long-lasting reds

About L’Oréal Professionnel iNOA 

L’Oréal Professionnel introduced the iNOA range in 2009, harnessing the unique power of oil. The patented ODS technology and Oil Delivery System, with a 60% oil-based formula, delivers high-impact colour. Try the iNOA range if you want to make a colourful statement in the salon. The ODS technology propels the pigments inside the hair powerfully so that it doesn’t require ammonia. The result is a healthy-looking colour with a shiny, lively and true-to-tone result. It sounds too good to be true. Also, consumers these days are super-concerned with using more sustainable ingredients so going ammonia-free is a step in the right direction.  

L’Oréal Professionnel says that with optimal scalp comfort and no odour, iNOA delivers up to 100% grey coverage and improved hair quality. The non-drip texture is easier to rinse off and leaves hair 48% shinier. *  

* Instrumental test v before colour  

Rich, long-lasting reds

Rich, long-lasting reds with careful colour  

iNOA comes with a new vegan formula** and a selection of shades, including two new cool, rich and intense burgundy red shades, 4.26 and 5.26.  

 ** No animal-derived ingredients or by-products  

Sustainability is also at the core of the new iNOA release. With a smaller aluminum tube of 95% recycled aluminum and dematerialised instructions, L’Oreal saves 79 tons of paper annually. This is no small feat, that’s for sure. 

 For more information, click here  

For more of the latest news from L’Oréal Professional, click HERE.

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