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New Glow Spray Serum for colour protection

Authentic Beauty Concept has unveiled Glow Spray Serum, which promises to transform the way your clients care for their coloured hair. Combining ingredients that nourish and protect Glow Spray Serum also features a fragrance that envelopes the senses.

Summer saviour

From the sun’s harsh rays to chlorine-filled pools, sunny weather can take its toll on coloured hair, dimming vibrancy and shine and compromising condition. A multi-functional ‘guardian angel’ for your hair, Glow Spray Serum has been created to protect hair colour and vibrancy, leaving it healthy, strong, and shiny. Offering year-round protection with a UV Protection Booster to shield hair from the harmful effects of UV exposure, as well as enhancing the hair’s natural lustre, this new wonder product is a must-have for colour maintenance. It also features heat protection to withstand temperatures up to 230°C, safeguarding your hair during styling for healthier, stronger results.

ABC Glow Serum

Sustainable and ethical beauty solutions

Combining the purity and potency of natural ingredients with cutting-edge science, Glow Spray Serum supports Authentic Beauty Concept’s core values of exceptional haircare that celebrates natural beauty, while respecting the wellbeing of the environment. This ground-breaking product boasts an innovative formula featuring lab-grown ingredients that help minimise environmental impact, highlighting the brand’s efforts to develop sustainable and ethical beauty solutions. The controlled environment of lab production also ensures a high level of purity and uniformity in these unique ingredients –  Ruby Algae and Deep-Sea Water Ferment.

Ruby Algae: Known as a powerhouse of protection, particularly against environmental stresses that can lead to hair colour fade, it nourishes and revitalises the hair, restoring its natural shine and vibrancy.

Deep-Sea Water Ferment: Sourced from the ocean’s depths, this ingredient is rich in minerals and nutrients and known to hydrate and strengthen the hair fibre.

Weightless texture

Meticulously developed with a feather-light texture, Glow Spray Serum mists onto hair with a weightless finish that makes it perfect for daily use. Blending seamlessly into any style, it enhances softness and shine with zero residue, restoring the vibrancy and condition of coloured hair.

Unique scent 

Taking the sensory experience a step further, Glow Spray Serum has been formulated with a unique scent to soothe and revitalise the senses. Beginning with sweet, earthy notes of dates intertwined with the subtle spice of cinnamon, the scent develops to a base of milky woods, vanilla, and tonka bean, offering a comforting sweetness that lingers, elevating the haircare routine into a moment of pure indulgence.

Functionality + style

Encased in a sleek, frosted glass bottle, Glow Spray Serum stands as an icon of minimalist design, its packaging reflecting a refined aesthetic, appealing to those who appreciate the beauty in simplicity. The clean lines and understated elegance of the bottle not only complement the luxurious essence of the serum but also elevate the daily haircare ritual into a moment of pure indulgence. 


Glow Spray Serum is available from May 1st, 2024 in Authentic Beauty Concept salons as an extension to the Glow range for coloured hair. Salon clients can experience the product as part of the new Beauty Inside-Out service and as a retail product, extending salon-quality care to their daily haircare routine at home.

To see more from the brand, click HERE.

For more product news, click HERE.


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