Lighten Up This Winter
Dan Spiller, Joico Colour Ambassador is an advocate for thinking of ways to lighten up this Winter! Dan points out... from Lighten Up This Winter
LumiShine really does shine
Hair coloured by LumiShine glistens and shines in the sun-light, reflecting the light like a mirror with its dazzling shine.... from LumiShine really does shine
Help Clients Add Moisture with Bruno Marc
For most clients, a good hair day means hair that’s glossy, glowing and breakage-free, and that all starts with hydration.... from Help Clients Add Moisture with Bruno Marc
Cool new blonde products
Take your blondes to our next level of cool with JOICO Blonde Life’s NEW Titanium and Blue Violet Demi Glosses.... from Cool new blonde products
How to get that wet-look hair
The wet-look was a staple across all the SS24 runways, but this hairstyle requires a lot more than a quick... from How to get that wet-look hair
‘The Rachel’ revival
Jennifer Aniston stole our hearts on and off screen, staring as Rachel Green in the hit sitcom, Friends. Rachel quickly... from ‘The Rachel’ revival
2024 JOICO Collection
The hotly anticipated 2024 collection from JOICO has landed and boy is it good! Lets face it with JOICO Creative... from 2024 JOICO Collection
Product Spotlight: KBond20
New KBond20 from Joico is the ‘love child’ born into the Defy Damage range. Made from combining the legacy of... from Product Spotlight: KBond20
Festival Trends with Gill Berry
Festivals aren’t just about the music, they provide an opportunity to be bold and embrace your own unique-style. For us... from Festival Trends with Gill Berry
Blonde recovery with Lea Shaw JOICO UK Blonde Ambassador
Achieving the perfect shade of blonde is both a science and an art form; there are hundreds of different factors... from Blonde recovery with Lea Shaw JOICO UK Blonde Ambassador
Be sustainable with JOICO INNERJOI
Increasingly consumers are waking up to the fact that global warming and environmental damage have become a reality and are... from Be sustainable with JOICO INNERJOI
Colour and style at the Oscars
What better time to debut a new trend or hairstyle than at the Oscars. Statement looks were in abundance for... from Colour and style at the Oscars
