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Delicious New LumiShine

New LumiShine Group

Wait up, your tastebuds are calling! The promise of new LumiShine shades by Joico appeals to all chocolate and coffee lovers! Be ready to seduce clients craving rich, beautiful colour that’s brimming with luscious shine. Invite them to indulge in new Mocha and Natural Beige permanent shades from LumiShine.

New LumiShine Group

These intermixable crème shades open a world of tempting possibilities for both brunette and blonde hair, all while providing 100% gray coverage, built-in bond- building, and nourishing protection. * Delicious on so many levels!

Versatile colours from LumiShine

New LumiShine Group

Joico ’s new LumiShine Permanent Crème Color in Mocha (M) and Natural Beige (NB) series offers a versatile color palette which can be customized to create looks for almost any skin tone, helping you to achieve gorgeous ultra-dimensional looks for all hair colours.

‘Chocolate Box Hair’ is this season’s sweetest hair trend – a mixture of glossy brunette and dark blonde hues, resembling the color of our favorite chocolate and coffee treats.

The Mocha shades are ideal if you’re seeking the sophistication of deep chocolate-brown hues while covering gray. These shades deliver an opulent, expensive-looking brunette finish, formulated with low-ammonia for rich, multidimensional color. This palette of gorgeous mocha tones is your key to achieving that perfect, timeless brunette allure.

Expert notes

Dan Spiller, JOICO

Dan Spiller, British Hairdressing Awards ‘Colour Technician of the Year 2022l and Joico EMEA Ambassador says: “I have loved using the LumiShine Mocha and Natural Beige shades in the salon to create on-trend deep brunettes and soft blondes. Gorgeous, glass-like hair has been popping up all over the runway. These tones will have you turning heads with beautifully colored hair with has incredible shine.”

The Natural Beige shades offer a versatile palette of latte-inspired shades that neutralise warmth for blondes and brunettes. This is perfect for clients who desire lush, reflective latte tones with a refined, neutral finish. With customizable tones, these shades not only cover gray but also provide beautiful, subtle highlights for a fresh and modern look.

Paul Watts, JOICO

Paul Watts, Senior Creative Color Artist Joico adds: “’Chocolate Box Hair’ is this season’s hottest color trend. This color palette oozes elegance and luxury, whilst keeping the hair looking fresh and healthy during the colder months. The JOICO LumiShine Mocha and Natural Beige shades provide a balanced mix of natural and cooler tones with a touch of soft richness for all hair colors”.

Brewing with Benefits!

New LumiShine Group

Let’s recap the menu of benefits so you’re all set to serve up a colour treat. New LumiShine is all this… 

  • Delivers up to 2x the shine*
  • Reduced breakage and restrengthened hair**
  • 100% replenished hair***
  • Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos****
  • Delivers color longevity and vibrancy
  • Offers 100% gray coverage
  • Low-ammonia formula
  • Delivers healthy-looking hair results
  • Optimal viscosity for bowl + brush or bottle application
  • PETA-certified, animal test-free formula
* vs. untreated damaged hair
** Combing breakage on damaged hair with K-PAK® Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-PAK Color Therapy Shampoo and Conditioner

So now you’re set to go. Enjoy!

For more information on the colour world of JOICO, click HERE.

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