As with any critical retail day in your marketing calendar, you should plan a Valentine’s Day retail strategy. Valentine’s could be an excellent time to boost salon retail and help fill your salon column. Think of all those loved-up clients wanting to look and feel their best for a special date.
To ensure you make the most of the Valentine’s Day hype, use salon software to help manage and plan your campaign. You may be wondering how best to do this. Avril Kealy, Phorest digital marketing expert, shares her tips below.
Valentine’s Day market tips
Automated marketing saves time & effort
Automated salon marketing tools, like emails, SMS messages, and social media ads, are a game-changer for salon owners on key dates like Valentine’s. You can stay connected with clients with little time or effort communicating.
Plan your marketing strategy to make the most out of it, curating Valentine’s-focused messages. These should inform clients that slots are filling fast, so they should book soon. Automated marketing lets you keep a communication loop with clients while helping your business make more money.
Advertise gift vouchers online
Salon gift vouchers are a popular present for Valentine’s Day. Your clients may want to leave hints for their partners. Ensure you’re not missing out when your clients decide to buy. Make it easier for them to purchase your gift cards by offering them online. When gift cards are available to download as soon as someone purchases them, it saves the buyer the hassle of visiting the salon. It also allows you to generate revenue without much effort. How good is that?
Remember to advertise your gift cards using SMS, email marketing, and social media ads with strong CTA’s. These should link back to your gift card buying portal.
Open your online store
Opening an online store has several advantages, especially during key retail gifting times like Valentine’s. You can reach an audience beyond regular clients while saving time and physical space in the salon.
To supercharge your retail sales this year, open a system-linked online store. Start selling your products online immediately, without manual product uploads or hassle. With more time available to focus on marketing, you can start advertising your products as the perfect Valentine’s gift ideas, boosting your online presence and revenue.
If you want to know more ways salon software can help you boost retail sales in-salon, click HERE
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