We love celebrating milestones, so cheers to 20 years of Phorest Salon Software. Phorest celebrated with a special hosting of its 8th annual flagship event, the Salon Owners Summit. Rumour has it the event attracted over 600 salon owners from the global salon business community across the US, Canada, UK, Ireland, Australia, Finland, Germany, and the Netherlands. What a reach!
What is the Salon Owners Summit?
Each year, Phorest brings together the best and brightest of the hair, beauty, and medi-aesthetics industries. In 2024, the summit took place at the Royal Dublin Convention Centre in Dublin. Phorest says the summit is Europe’s premier growth-driven event for the hair, beauty and medi-aesthetic industries. Phorest curated two inspirational, educational, and immersive days with diverse speakers discussing industry trends and opportunities. Plus, new Phorest technology innovations for salon owners across the globe (intriguing!).
Ronan Perceval
Ronan Perceval, Phorest founder, CEO, and event host, says, “The Salon Owners Summit represents everything we are truly passionate about at Phorest. And it reinforces why I fell in love with this industry 20 years ago. To have our customers, partners, and industry speakers in one room, celebrating, sharing, and networking together is electric.
“We invited over 100 members of our own Phorest team to be at this event, immersing themselves in the experience, spending quality time with our customers, and soaking up valuable insights, needs, and ambitions for 2024. Our mission is to empower and inspire our customers to grow fantastic businesses whilst attracting and delighting loyal clients and talented staff.
“There is no better way to improve our product and customer experience than to stay connected to our customers so we can remain laser-focused on continually innovating in our product and serving their business needs. This event celebrates the courage and camaraderie of this industry and promotes thought leadership. I am so proud of what we have collectively achieved – and excited for what’s still to come!”
David Meade
The talks started with David Meade, an award-winning researcher who delivered a high-energy and collaborative session on ‘growth mindset’. David focused on how soft skills, like body language, and implementing small changes to your business can help you succeed.
Sharmadean Reid
Sharmadean Reid, MBE entrepreneur and founder of WAH Nails and the women’s empowerment platform, The Stack World, delivered an impactful keynote on ‘Finding the Human Story in the Data.’ Sharmadean discussed salon owners using their all-important client data and even set homework to create the ideal customer persona for teams to embrace.
Geno Stampora
Geno Stampora, US beauty business coach, and Nina Tulio, California-based salon business mentor, delivered motivational and inspirational talks. They focused on equipping attendees the tools needed to kickstart the year ahead.
Alex Bélisle-Springer
Sharing their journey of gender transition, PhorestFM host Alex Bélisle-Springer asked salon and spa owners to reflect on the supportive role their businesses can play for clients. We all know how imortant this is!
Rich Cullen and Verna Wall
Phorests’ own Rich Cullen and Verna Wall captured and shared ‘Success Stories from the Salon Floor,’ highlighting creative ideas and best practices from around the globe.
20 years of Phorest
The celebrations wrapped up with an interactive performance by renowned TV hypnotist, mentalist, and Brain Hacker Keith Barry titled ‘Beyond Words,’ focusing on how NLP uses thoughts, feelings, and language to understand your team and customers.
The fun didn’t end there…
The two-day programme also comprised workshops on social media, Phorest software development, medi-aesthetics software developments, the art of getting things done, salon sustainability solutions and tipping legislation insights. Phorest also welcomed event partner Vish, a colour management software, to the 2024 show while raising awareness of the official industry charity, Hair & Beauty Charity.
Guests enjoyed networking evening programmes, including the high-octane and hilariously fun Bingo Lingo dance and games night. Plus, an event first, guests also got to enjoy the artwork from local Irish artist Amanda Jane Graham, which celebrates the rich and fantastic history behind the hairdressing profession.
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