Masterpiece Collection
The brand-new Vero K-Pak Color Masterpiece Collection from JOICO. The 2022 Masterpiece Collection from JOICO inspires creativity and celebrates JOICO... from Masterpiece Collection
A joi-ful event is coming
A digital hair event like no other is coming to your screens on 31st January – JOICO brings you JOINATION!... from A joi-ful event is coming
LUMI10 is transforming colour for hairdressers
For hairdressers, time is always of the essence. Despite planning your diary down to the minute, things come up and... from LUMI10 is transforming colour for hairdressers
JStayReady x JOICO
JOICO is delighted to announce the addition of JStayReady (@jstayready_on Instagram) to the healthy hair family. Jared Henderson has been... from JStayReady x JOICO
Anti Ageing Colour and Trends
When we think of hair colour, anti-ageing may not come to mind, however dull de-moisturised hair can transform the appearance... from Anti Ageing Colour and Trends
LUMI10 – The Power of 10
In the salon, time is money and every minute counts down. That’s why JOICO are excited to bring us LUMI10.... from LUMI10 – The Power of 10
Marc Antoni’s AW Trends
Hair looks good at every length but it’s no secret that longer hair gives you more room to play. Who better... from Marc Antoni’s AW Trends
Education Takeover
JOICO introduce exciting, accessible, 24/7 learning. Their brand new educational calendar, highlights members of the extended JOICO team ready to... from Education Takeover
Go Glam or Go Home
It’s time to pump up the volume and take your clients look to the next level with the brand new... from Go Glam or Go Home
Live the Blonde Life with Care
Blonde Ambition from JOICO is all about blondes living their best life and rediscovering the ‘joi’ in being blonde. Lightening... from Live the Blonde Life with Care
Live the Blonde Life
We are so excited about JOICO‘s Blonde Life range. A lightening and brightening system that allows the colourist to achieve the... from Live the Blonde Life
The Blonde Ambition
Did you know of all the women who colour their hair, almost half of them choose to go blonde? As... from The Blonde Ambition
