LUMI10 – The Power of 10
In the salon, time is money and every minute counts down. That’s why JOICO are excited to bring us LUMI10.... from LUMI10 – The Power of 10
Marc Antoni’s AW Trends
Hair looks good at every length but it’s no secret that longer hair gives you more room to play. Who better... from Marc Antoni’s AW Trends
Education Takeover
JOICO introduce exciting, accessible, 24/7 learning. Their brand new educational calendar, highlights members of the extended JOICO team ready to... from Education Takeover
Go Glam or Go Home
It’s time to pump up the volume and take your clients look to the next level with the brand new... from Go Glam or Go Home
Live the Blonde Life with Care
Blonde Ambition from JOICO is all about blondes living their best life and rediscovering the ‘joi’ in being blonde. Lightening... from Live the Blonde Life with Care
Live the Blonde Life
We are so excited about JOICO‘s Blonde Life range. A lightening and brightening system that allows the colourist to achieve the... from Live the Blonde Life
The Blonde Ambition
Did you know of all the women who colour their hair, almost half of them choose to go blonde? As... from The Blonde Ambition
JOICO is PETA Approved
It is with great joi that we can announce JOICO is now certified by People for the Ethical Treatment of... from JOICO is PETA Approved
JOICO on demand
JOICO is excited to introduce 24/7 learning. A brand-new ‘on demand’ educational platform featuring a variety of free online training... from JOICO on demand
Expert opinions on Defy Damage
As loud as we shout about the super cool Defy Damage range, we’re aware that you really want to hear... from Expert opinions on Defy Damage
Rise and shine with new JOICO Defy Damage Sleepover
We may think of face creams and serums that work overnight to help skin restore itself but what if we... from Rise and shine with new JOICO Defy Damage Sleepover
Play it cool with the new LumiShine Ash Ash series
Be ready for a surge in colour services when salons reopen! JOICO is right on the money with the launch... from Play it cool with the new LumiShine Ash Ash series
