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Marc Antoni’s AW Trends

Hair looks good at every length but it’s no secret that longer hair gives you more room to play. Who better to offer some long hair inspiration than the experts. The Marc Antoni Group has created a long hair look that will have everyone with lobs, bobs and pixie cuts rethinking their look.

Some are calling it the Queen’s Gambit effect … we call it Marc Antoni Magic, because red has never been hotter. A showstopping deep red color was created using LumiShine Powerhouse Reds. The collection stays true to tone, while sounding the siren for shiny, healthy-looking, fade-resistant color. To achieve these looks, a regular trim, coupled with masques and treatments, are vital for enviable movement and shine.

The hair was blow-dried using JoiWhip Foam for volume and shine and to build the foundation for the waving technique. K-Pak Color Therapy Luster Lock Glossing Oil was also used to deliver that instant wow-factor plus powerful protection to ensure the shade will glow the distance. Heat Hero was sprayed on to protect the hair from the thermal assault of being tonged. Lastly, Flipturn and STRUCTURE By JOICO Glamtex were used to set and finish the style.


Color & Cut: Marc Antoni Artistic Team

Photography: Jamie Blanshard (Jamie Blanshard Photography)

Model: Jodie Elizabeth Cleminson

Products: JOICO

For more information on the colour world of JOICO, click HERE.


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