The new Electric °C-1 English Rose Serum is a light, non-oily, invisible oil serum that repairs hair, reduces split ends and offers protection from UVB rays. The serum gives a photo-ready finish and a luminous shine to every hairstyle, creating definition and texture. It is simply a must-have for photoshoots and salon stylists and is a client bathroom essential.
What’s the secret?
The new formula contains 17% English rose extract. This intuition came to Mark Woolley – Hair Stylist, Founder and Creative Director of Electric – from the roses harvested on the grounds of Electric’s Falmer Court in the Sussex countryside. Mark Woolley said: “If we think of roses, we immediately think about a delicate, shining, and elegant effect and I wanted to recreate this feeling within the product. This serum is the finishing touch for picture-perfect hair; it creates definition, texture and can be added to natural or styled hair for a glossy, healthy finish.”
How to use: Before blow-drying, rub a pea sized amount between your hands and gently run through the hair from root to tip, to ensure hair is silky smooth once dry. Or, apply to dry ends to create the perfect finish.
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