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Hair Raising 23

Hair Raising 23 is coming up this October. If you are unfamiliar with this campaign, we urge you to read on and get informed. This is a wonderful way to support those in our industry who may be struggling, especially the younger generation. 

To help you learn more about Hair Raising 23, the team has put together a short film you can watch here.

Project Eilieen is an education charity supported by celebrity hairdresser Andrew Barton, and offers guidance to hairdressers and barbers on how to talk to clients experiencing bereavement and grief. The charity provides schools with free multimedia teaching resources on these important topics. For the second year running Project Eileen will team up with hairdressers and barbers nationwide as part of the fundraising and awareness campaign Hair Raising 23. The campaign, which also ran in 2022, will take place from Saturday 14th to Saturday 28th October 2023. 

Hair Raising 23

As part of the Hair Raising 23 campaign Project Eileen, hairdressers and barbers will help raise awareness to ways in which we can help young people cope with bereavement and grief. It is so inspiring to see industry professionals and organisations joining forces for such a great cause. 

For the Hair Raising 23, Project Eileen produces an exclusive Fact Sheet for hairdressers and barbers with practical advice on how to talk to clients who are experiencing bereavement and grief. The charity is aware that many people share their issues and grief with their hairdresser or barber, depending on them for support. This includes grief following bereavement or other life-changing events.

Andrew Barton Project Eileen Hair Raising 23
Andrew Barton

 Andrew Barton, celebrity hairdresser, Keune UK ambassador, and patron of Project Eileen says: “There are many personal conversations that happen in the salon with clients. I know I can speak for hairdressers in general. We are not trained how to deal with the conversation of bereavement. Project Eileen, of which I’m delighted to be Patron, will help many of us in the industry by providing practical guidance on how to navigate those tricky but important chats with clients.”  

The Fact Sheet is the first of its kind in the hairdressing industry. It details the support bereaved people say they would like to receive from other people, examples of helpful things to say and things to avoid saying to clients. It also shares information on the process of grieving and emotions involved. 

Every salon and barbershop taking part in Hair Raising 23 will receive a campaign pack. This contains the Fact Sheet, a video guide on how to talk to bereaved customers, promotional material, and a laminated QR code so people can donate easily to the charity. Project Eileen will promote on social media all barbers and hairdressers taking part in Hair Raising 23 with logos and photos. Participant businesses are asked to encourage clients to spread the word about Project Eileen’s work and follow the charity on Facebook, Instagram, LinkedIn and Twitter. To get involved in Hair Raising 23 and receive the Fact Sheet, salons and barbershops should email 

Partnership with probate and post-death planning experts

The Hair Raising 23 campaign has been made possible by the generous sponsorship of Will & Probate Services, part of the W&P Legal Group, a law firm specialising in will writing, estate planning and probate administration, lasting power of attorney and other later-life and post-death planning. 

Hair Raising 23
Louise Poffley founder & CEO of Project Eileen

Louise Poffley, founder & CEO of Project Eileen, says: “We are so thrilled to be working with Will & Probate Services. Their support will make a huge difference to our fundraising and awareness campaign, and ultimately equip more young people with the tools and life skills to help them cope with bereavement, grief and death.”

Annabelle Shaw Project Eileen programme director

Nicholas Ash, managing director of W&P Legal Group, says: “We are delighted to support Project Eileen. Talking about death is the ultimate taboo for some people and yet everyone will experience a bereavement at some point. If you’ve had the opportunity to speak about death before you experience it, the grieving process gets a little easier. The earlier people get used to difficult conversations, the more natural they will seem. Project Eileen’s lessons for teenagers are a massive step-change in bereavement preparedness.”

If you want to know more about Project Eileen, click here

For more of the latest industry news click here


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