You don’t need us to tell you that RUSH are renowned for their avant-garde approach to creative work. In fact, they’re the force behind some of the most extraordinary and recognisable looks in the hairdressing industry. Yet while being acclaimed for their for their creative visions, RUSH are also distinguished for their work on the salon floor with clients and consumers. But how can you separate and succeed in both the creative and consumer side of the industry? Listen up…
Bringing it back
RUSH have cleverly taken their creative work back to the salon to use it in both in their marketing and social media, demonstrating that they are able to work on both ends of the spectrum. The work that RUSH creates on their commercial shoots exhibits their creative side, showcasing their brand identity. RUSH is known for their innovative styles and their dynamic approach to new collections. However, the brand believe it’s essential to know both the creative side of the industry, as well as the client and consumer side.
Getting creative
When working in a creative setting, such as, commercial shoots, stylists have more free reign to create more innovative looks. Seung Ki Baek, for example, is a Creative Colour Expert within RUSH and an integrated member of the RUSH Artistic Team. He has gained an incredibly loyal clientele throughout his 18 years at RUSH Epsom and a reputation as one of the teams most creative and talented stylists. Baek is known for his creative visions, such as, his neon collections. He loves the challenges that he endures during commercial shoots which heighten his creativity. However, Baek still loves working on the salon floor with clients and consumers. He said: “There is so much time and effort that goes into creative looks, they really are a labour of love! I love having the freedom to create whatever I want. Whilst I love working on the creative visions and I do excel in that area, I still really enjoy working with my clients in the salon.”
In the salon
Whilst most think that creative visions would not work on a consumer level, they can be easily transitioned to clients. Block highlights shone on the runways this season – walking off the runway and straight into the salon. Block highlights can easily be softened for your clients, blending them seamlessly throughout the hair, whilst still achieving that high fashion look. Another trend that has been popping up in the avant-garde hair industry is colour panelling – and a lot of it! To soften this for a consumer level, RUSH recommends applying the colour underneath the hair, giving vivid glimpses of the panel colour underneath when the hair is worn up. Sharp, cropped haircuts that ooze definition and dimension have also been spotted on the runaways. This edgy cut can be softened to a fluffier pixie cut for your clients, for a more relaxed, everyday look.
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