Miki is bold, vibrant, fiery – this shade is the ultimate powerhouse red. The perfect colour companion to show off luxuriously shiny hair, this fade-resistant red commands attention in any room.
Colour Technique
To achieve a vibrant, solid red on this bold silhouette, we applied JOICO LumiShine Permanent Crème Color 6RR with JOICO LumiShine 10 Volume Crème Developer (1:1)
Colour Formula
JOICO LumiShine Permanent Crème Color 6RR with JOICO Lumishine 10 Volume Crème Developer (1:1)
Styling Technique
- Start with JOICO JoiWhip Firm-Hold Design Foam on damp hair. This mousse builds extraordinary, crunch-free volume and hold; delivering the va-va voom factor every time.
- For heat protection when styling, we recommend using the JOICO Heat Hero Glossing Thermal Protector – a must-have for healthy, glossy hair that’s shielded from effects of heat-styling tools!
- After styling, follow-up with the JOICO Colorful Glow Beyond Anti-Fade Serum – our secret weapon for that extra dose of colour vibrancy.
Credits
Hair: JOICO EMEA Creative Team • Art Direction: Bruno Marc Giamattei • Photography: Jamie Blanshard • Products: JOICO Europe
For more JOICO news, click HERE.
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