When looking for a new hairdresser, where do your clients look first? Word-of-mouth used to be a salon’s main source of generating new clients, but in an ever-evolving industry, the need to be visible online is an essential.
Be social
Social media has transformed from a mere marketing tool into an essential platform for visibility, engagement, and client retention. In today’s digital age, clients expect to see the salon they are considering – its environment, the quality of work from each stylist, and authentic reviews from other customers. This visibility helps build trust and ensures that new clients feel confident in choosing a salon.
Social importance
June 30th marks World Social Media Day around the globe, so we chatted with Ben Driscoll-Price, award winning editorial director from Price Driscoll Salon in Bristol about the importance of social media.
Ben comments: “As a salon owner, I believe that having a strong social media presence is critical for the success of our business. Previously, our smaller, traditional salon did not rely heavily on social media to maintain a busy stream of clients. However, as we expand to multiple locations, we recognise the necessity of a robust social media strategy to stay relevant and attract a new generation of clients. Social media allows us to reach a broader audience and showcase the unique aspects of our salon that set us apart from the competition.”
Get the team involved
Social media is also a great tool to generate new clients, as existing clients often share their positive experiences on social media, fostering loyalty and encouraging word-of-mouth referrals. Having a social media strategy is a key factor to achieving results that you desire from your platforms. But if you’re a bit old-school then we understand that this can all be a bit daunting, so we’d recommend getting input and guidance from young members of staff.
Ben says: “They educate us on current social media trends and advise us on what resonates with different audiences. Their insights have been instrumental in shaping our content to ensure it is relevant and engaging. Taking feedback from different generations within our team helps us to speak to a wider audience and adapt our strategies to meet the diverse preferences of our clients.”
Correct content
Having a social media presence however is not enough; the content that you share must be reflective of you as a brand and the sometimes-transient nature of social media, does not always translate into loyal clients.
Ben said: “In the future, we aim to put more emphasis on our social media to further develop our brand identity. By consistently sharing content that reflects our values and the high standards of our services, we can build a community of engaged and loyal clients. Social media will also be a platform for us to communicate our growth, new locations, and the ongoing evolution of our brand.”
He adds: “Our realisation of the importance of social media is driving a significant shift in our marketing strategy. As we develop our presence on these platforms, we are focused on staying true to our brand, providing value to our audience, and ensuring we remain visible and relevant in an increasingly digital world.”
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