There are no second chances. This is the moment to BE.
The world is going through a time of transformation, a turning point where strength, discipline, and reflection have become fundamental pillars. Now, more than ever, it’s time to pause, look within, and reconnect with the essence of who we truly are. Only through that inner journey can we find the light we long for and the authenticity that defines us.
After more than 30 years in the world of hairdressing, Montse Morella feels the need to bring to life a men’s collection—the first of her career. To Be is not just a stylistic proposal, but a statement of intent, a manifesto in favour of authenticity in a society that imposes norms without asking permission. With this collection, Morella invites reflection, the awakening of a collective consciousness that challenges the established and reclaims individuality as an act of resistance.
In a world where standards have shaped bodies and minds according to external demands, To Be is born to show that true strength lies in attitude—in the courage to be oneself without compromise. Through every style, every texture, and every form, the collection seeks to express the power that still pulses within those who refuse to be swept away by the tide, those who choose to take control of their identity without fear of breaking the mold.
Because to be is the only truth. And in a world that insists on distracting, diverting, and chaining us, To Be reminds us of the urgency to seek our authenticity, to dig deep if necessary, to leave the shadows behind and walk with purpose toward what we came into this world to do.
Credits
Art Director: Montse Morella @momotra
Image: David Arnal @davidarnalteam
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