Colourists, listen up! There are 14 new shades to play with as OSMO expands its IKON® Permanent Hair Colour portfolio.
Spanning modern brunettes, refined blondes and on-trend toners, the latest additions have been designed to give colourists even more tonal versatility – bringing the complete IKON line-up to 105 intermixable shades across 19 tonal families.

What’s new?
The expansion covers everything from wearable beige and mocha to cooler ash, pearl and violet tones. New additions include Lightest Beige Blonde, Medium Mocha Blonde, Lightest Cool Beige, Lightest Golden Blonde and Lightest Intense Ash Blonde.
There are also new violet, ash and pearl blondes, alongside three Toners Plus shades: Very Light Mocha Blush, Light Mocha Blush and Light Neutral Pearl Blush. In other words, plenty of scope for creating those nuanced, personalised tones clients are asking for.

Behind the colour
The OSMO IKON Permanent Hair Colour range is powered by Micro-Connective Technology, using micro-sized colour molecules that are easily absorbed into the hair and allow for a lower ammonia content.
Formulas also feature Chia Oil, Tamanu Seed Extract and Vitamin E, with the range designed to condition the hair while providing lasting colour and multidimensional shine.
With the expanded palette, colourists have even more opportunity to customise formulas and play with depth, dimension and tonal refinement.
The new OSMO IKON shades are priced at £3.99 + VAT and are available through OSMO stockists and wholesalers.