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Backstage with TONI&GUY at LFW AW24

Paul Costelloe AW24

TONI&GUY has it in the bag when it comes to catwalk-worthy hair. Quite literally this year at London Fashion Week AW24 in fact, where backstage at Paul Costelloe, inspiration for the hair look was taken from a brown paper bag – reminiscent of those used in downtown NYC to hide drink.

The Collection

Paul Costelloe’s collection Once Upon a Time, opens the door on the Lower East Side and takes in the bustling streets of city lights, buzzing, eccentric, intricate and exciting. Winter whites, charcoal greys and rich tweeds are presented in bold tailoring. The collection expresses the view that classic design still has its place in high fashion.

The Hair 

The buck doesn’t stop with the clothes either. TONI&GUY’s Global Creative Director Cos Sakkas continues Paul’s inspiration of New York with the hair, by re-creating the twist of the paper bag used to disguise the bottles alcohol in downtown Manhattan. Sleek but effortless un-done we predict this commercial crowd-pleased will be a big hit with in-salon clients too. Bravo Cos!

Dilara AW24

Meanwhile, backstage at Dilara’s AW24 show, Eugene Souleiman was using contrasting textures in the hair to help bring the designer’s other-worldy vision to life…

Dilara AW24
The Collection

Dilara’s AW24 Collection was a manifesto for a world order born of an unrelenting vortex of femme energy. A way of being and feeling that transcends the prachial structures of conventional masculinity. This season the designer brought a new world to life through a mass ritual, centering values of tenderness sumptuousness and vulnerability.

The Hair

Lead by Eugiene Souleiman, the TONI&GUY Session Team continued the designers journey of strength versus vulnerability, using texture. Ponytails were given slick force through the front and left unkept through the back. The same was said for the models that sported looks with their hair down, with strength through the roots, but a feminine softness towards the ends.

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