In an industry where beauty and confidence intertwine, Great Lengths is taking a pioneering stance on client wellbeing by championing the transformative power of hair extensions. Founded in Rome in 1992, Great Lengths has become synonymous with unparalleled quality and innovation, making the brand a global leader in the hair extension industry.
Quality first
At the heart of Great Lengths’ success is its unwavering commitment to quality, exemplified by major scientific inventions, including the introduction of the first ultrasonic machine. The journey begins in India, where Great Lengths ethically and responsibly sources its hair, ensuring traceability throughout the entire process. This dedication to ethical practices culminated in the proud achievement of becoming a B Corporation in 2022.
“Becoming a B Corp marks a significant milestone for us. It signifies our commitment to constant growth and change, aligning ourselves with a global network of companies dedicated to manufacturing products through a sustainable business model,” says Joscelin McCourt, CEO of HB Collective, home of Great Lengths.
Building confidence
Made from premium 100% human hair, Great Lengths hair extensions are the perfect solution for building confidence by achieving the hair of your clients’ dreams, whether it’s with length, volume, or colour. Customised and with the choice of two premium application methods – GL Pre-Bonded extensions or GL Tapes, and a range of over 90 colours including Natural, Rooted, Piano, or the Fashion Colour range, there really is something for everyone!
Beverley Rosser, owner of Great Lengths Elite Salon, Rosser Hairdressing in Liverpool, comments: “I understand the importance of well-being and self-care in today’s world. Utilising innovative techniques, like bespoke bond sizing, allows me to not only enhance the confidence and self-esteem of my clients but also build long-lasting relationships. Whether it’s addressing hair thinning or creating a more voluminous look, I can skillfully place eyelash fine strands in areas that clients never thought possible, particularly focusing on the front areas commonly affected by hair loss.”
Express yourself
Recognising that a visit to the salon transcends more than just a new look, Rosser acknowledges its therapeutic potential. For individuals grappling with mental health challenges, the salon chair serves as a sanctuary – a haven to share thoughts, confront struggles, and seek solace. Great Lengths stylists comprehend the profound impact of a haircut or extension application on mental wellbeing. Through genuine connections forged in the salon setting, clients are encouraged to express themselves, nurturing emotional wellbeing alongside their physical transformation.
“At Hair by Kirby Blythe, we are dedicated to cultivating an inclusive and compassionate space where each client feels valued, supported, and uplifted. I believe in the transformative potential of a salon appointment, fostering a sense of community and empathy beyond beauty,” affirms salon owner and GL Master, Kirby Blythe.
Little Princess Trust
What sets Great Lengths apart is not just its commitment to quality but also its dedication to social responsibility. As champions of ethical and superior quality hair, Great Lengths proudly collaborates with children’s charity, the Little Princess Trust. This partnership enables extension wearers to make a difference by donating used Great Lengths hair, which is then transformed into wigs, restoring the confidence of young people facing hair loss due to cancer treatment or other conditions.
Great Lengths UK & Ireland have supported the Little Princess Trust for nine years, with hair donations from celebrities like Luba Mushtuk, Dianne Buswell, and Hofit Golan. In 2022 alone, the charity confirmed the creation of 2,000 wigs from 250 Great Lengths donations. The exclusivity of this partnership underscores Great Lengths’ premium quality and ethical practices, making it the only hair extension brand accepted by the Little Princess Trust.
Maintaining standards
Additionally, Great Lengths recognises the importance of ongoing research and development to meet evolving client needs and industry standards. Through collaborations with scientists, hair experts, and trendsetters, Great Lengths stays ahead of the curve, introducing cutting-edge techniques and products that redefine beauty standards.
Great Lengths has always championed hair extensions as the ideal way to bring out natural beauty – regardless of age. That stereotypical view of extensions being too long, too young, too fake – it’s outdated and couldn’t be further from the truth!
Hair extensions are another natural ‘tweak’ that can boost self-esteem beyond measure. A few carefully placed Great Lengths hair extensions through the sides of the hair can add subtle volume in hair that is thinning. If your clients hair has become broken and brittle from colouring or heated appliances, Great Lengths extensions can help disguise any damage and give renewed confidence.
“Extensions are about showcasing the best version of you,” explains Joscelin. “It’s more than just hair – it’s about how you feel – and let’s face it, regardless of your age, everyone wants to feel confident in their own skin. Some of the most loyal wearers of hair extensions don’t always fit the stereotypes of “extension wearers” and it’s something that the brand is immensely proud of. Everyone deserves to feel incredible and love their hair and their image. All Great Lengths stylists are trained to offer a bespoke service that suits each client’s needs. We are here to build our clients’ confidence and create a voice for all.”
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