Curly-hair loving brand As I Am introduces the Rice Water Collection, a luxurious range infused with natural forbidden black rice to fight breakage and hair loss. Featuring three products for hair and scalp, this range promises to strengthen and moisturise. If your clients want to minimise breakage and promote healthy hair growth, the Rice Water Collection could be the solution.
Black Rice
In case you are unfamiliar with this special ingredient, black rice has been used for many centuries for its medicinal benefits and antioxidants. It was even used in Ancient Chinese Emperors…we love a bit of history. As I Am also formulated the collection with biotin, saw palmetto, phytosterols, ceramide, copper tripeptide, and inositol.
The Rice Water Collection includes:
Rice Water Shampoo: The cleansing shampoo moisturises, cleanses and strengthens the hair while improving the scalp’s protective barrier.
Rice Water Conditioner: Strengthening and moisturising the hair strands, the conditioner leaves the scalp healthy and improves both wet and dry combing.
Rice Water Spray: The versatile spray locks moisture into the hair and scalp and improves the scalp’s protective barrier for healthy looking hair. Can be used several times a day to refresh and rehydrate hair.
Results
The best about the Rice Water Collection is that it works for all hair types and textures. This includes low and high porosity hair. And it won’t cause protein overload.
As I Am says:
- When used together, the Rice Water Collection strengthens hair up to 123%
- The Rice Water Shampoo strengthens hair up to 124%
- The Rice Water Conditioner strengthens hair up to 127%
The Rice Water Collection is the latest release from the scientific formulation team behind As I Am, which holds over 45 haircare-specific patents from Dr. Ali N. Syed, founder and chief chemist. If you want to know more, click here
For more news from Avlon click here
