The calm before the storm

Feeling pretty quiet in the salon? Does it feel like everyone is holding out until those three weeks leading up to Christmas? We know going work can feel a little dull in November, but this is just the calm before the storm. Use this time wisely. Relax, rewind and get your mindset ready for the month ahead. Osmo Ikon brand ambassador, Adele Clarke shares her advice with us…

 

 

 

 

 

 

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A post shared by Adele Clarke SRSH 🇬🇧 (@adeleclarkespectrum)

Adele’s advice

“At this time of year, it’s always tempting to look at that white space on the booking columns and consider slashing prices. It’s a natural reaction but never fear. The quiet times will not last, and this is the perfect opportunity for us to get our thinking caps on and create some beautiful inspirational looks for our social media, ahead of the big Christmas events. It’s the one time of year, our clients really want to impress their colleagues who might usually only see them in their strait-laced office wear so let’s get our hair magician wands out and get our transformation skills on! It’s time to add volume, drama and glam. Well, it only comes once a year, doesn’t it? Remember too, that this is the ideal time for your team to boost their wages with extra commission or incentives set by us salon owners.  Not only are you gaining your team loyalty with the security that the extra income provides for them, but we all know our customers are open to buying gifts during the festive season. Grab these opportunities with both hands, be prepared for that overtime and make the most of the Christmas cheer ahead. Take some before and after pictures as inspiration whilst practising on each other if necessary, during any quieter times and get splashing them over the all-important social media platforms. Send some personalised DM’s or emails to a few chosen clients who love that little extra special attention expressing how you thought of them whilst you created this work of art. It need not be pushy if done in the right way. Just a “this reminded me of you” goes a long way to make a person feel special and valued as our clients look forward to the party season. Part of the party season is the all-important gift buying and what better way to encourage your customers to shop local easily, all from the salon chair! It’s the ideal opportunity to destress the madness of shopping, that your clients will be experiencing and of course they respect your knowledge.”