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The Blowdry Experience

Wasting no time at all in his new role as technical education manager for Alfaparf Milano, Piero Gentile has introduced a brand new course. The Blowdry Experience. Working with Xpert Professional in their Dublin academy, Piero will be presenting a new innovative format, fashion inspired blow dry experience.

The first course took place on 29th March and was such a hit that dates have been added for 25th and 26th April – more info HERE

This workshop has been specially designed to push the boundaries of current hair trends fused with fashion, street trends and celebrities, creating bespoke looks for your everyday clients by utilising the Alfaparf Milano hair care lines. This skills-based workshop delivered through practical and live demonstrations on mannequin heads will allow you take what is learned from the session straight to your salon. 

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What will you gain?

•Advanced level styling techniques, from preparing, to creating finishing that final look.

•Learn to create volume, movement, smooth and sleek looks through correct product and tool selection.

•Gain Confidence in developing consultation techniques to support identifying your client’s style for a personalised consultation and finish.

•Gain confidence in analysing your client’s personal tribe allows you to select the right APM range for the style and desired finish, selecting the right product for different hair types and textures.

For more news from Alfaparf Milano click HERE


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