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Schwarzkopf Professional Presents the first holographic hair colour

Wondering if you read that right? Because how can hair be holographic? By combining The Unseen Beauty‘s innovative ideas with the expertise of Schwarzkopf Professional, Colour Alchemy has been born. Inspired by colours found in nature but designed with science, an innovative formula delivered in the form of five prismatic, colour-changing hair dyes. 

Lauren Bowker

” To me true Alchemy melts together collaboration and curiosity to discover something truly new. Together with Schwarzkopf Professional we formulated Colour Alchemy with a view to put something truly innovative into the hands of our community. The exciting part comes now when you create.” explains Lauren Bowker, Founder of The Unseen. 

The Colour Alchemy collection is inspired by the bright iridescent colours found in nature developed with a view to transform colour services. The specialist crystal formula replicates the visual effect of ‘structural colour’ a natural colour phenomenon found only in nature such as a peacock feather or the shell of a Scarab beetle. Unlike static pigmented colour, each shade scatters the light in a range of kaleidoscopic hues, which transform and shift in response to temperature.  

Always striving to be at the very forefront of innovation and trend-led product development, Schwarzkopf Professional collaborated with The Unseen to transform the hair category. Colour Alchemy reveals prismatic colours that have never been seen on hair before and that don’t require pre-lightening or bleaching treatment, even on the darkest hair base the temporary colour takes effects instantly. Hairdressers and Customers alike can now create unique colour in tonal spectrums with no damage to the hair or scalp.  

Colour Alchemy

Housed in dark and minimalistic packaging, Colour Alchemy has an alchemical feel. Using black on black materials with a crafted visual appearance that offers tactile sensations – this air of mystery is both enticing and exciting. The colour collection is inspired by the transformational phases of Alchemy developed to transform colour services into artisanal magic across five prismatic, colour-changing shades.

Colour changing triggers

  • Sunlight  
  • Moving from shade to sunlight and vice versa 
  • Using a heat source e.g., heat lamps, hairdryer 
  • Body temperature – Natural warmth of the head or shoulders or hands 
  • Cooling Wind or a warming breath 

For more news from Henkel, click HERE.


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