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Swing-time with Indola

Swing the changes is the message as we celebrate a returning freedom to party and a new launch from Indola. Yep! We’ve been treated to a personal insight into the new Indola Care and Styling range, along with some generous and yummy cocktails, a hair demo by Indola global ambassador Andy Smith AND a game of golf #funtimes

Crazy in Camden

Andy Smith demos Indola care & style range


To explain; we gathered at Plonk Crazy Golf in London’s cool Camden market where we said cheers to Indola’s innovative new care and styling range in the manner of the 19th hole [the golfing club’s bar for anyone who doesn’t know their tee off from their birdie]. Between rounds, the brand’s marketing manager, Pauline Vanlaethem shared an overview of Indola’s latest launches, before handing over to Andy Smith for his take on the new range. Andy explained that Indola Care and Styling is the perfect concise range for independent stylists and it really is as simple to use as #1, #2, #3 – #1 for wash, #2 for care and #3 for styling. Love it!

It’s important to see any new range in action, so party-host Indola set up a catwalk show with a difference. Three street-style models strutted down the golf course, allowing Andy to demonstrate the versatility of the range and explain how he used his hero products to create three very different looks.

A model with Afro-texture hair was treated to a dose of hydration using #1 Moisture Shampoo to enhance her beautiful curls. Jezebele then gave us all the luxury vibes with a long brunette look, styled with #2 Glamourous Oil for show-stopping shine. Closing the presentation, Maisie rocked an on-trend shaggy mullet, styled using #3 Texture Spray to enhance the shattered layers.

Indola Care & Styling
Journalists join the fun at Crazy Golf Plonk in Camden


For more news from Henkel, click HERE.


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