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New hairbrush launched by AUTHENTIC BEAUTY CONCEPT

Following the launch of its debut eau de toilette, AUTHENTIC BEAUTY CONCEPT has just dropped a new hairbrush; another amazing addition to the brand’s impressive vegan line-up of hair, beauty and lifestyle products.

In keeping with the brand’s ethos, the new hairbrush is approved by The Vegan Society and is crafted from FSC-approved beechwood. On top of this, the brush is also ergonomically designed for optimum comfort, contains a blend of natural and nylon bristles and is heat resistant up to 100⁰c – making the must-have tool for every stylist’s kit bag. Nice!

Brand advocate and New Now member, hairdresser Nikita Fisher says, “The bristles have been strategically placed with clusters of nylon bristles alongside longer stem bristles – a combination which is great for keeping the scalp free from dandruff and oil build up. The longer bristles are also topped with balls for scalp comfort and stimulation, which is helpful for encouraging hair growth. The new AUTHENTIC BEAUTY CONCEPT brush can be used on all hair types and it’s great for detangling, as well as blow-drying thanks to its ergonomic design. I find that the nylon bristles help to smooth frizzy hair, and also make it a finishing tool for brushing out waves and creating soft, undone, loose movement. The brush perfectly complements the AUTHENTIC BEAUTY CONCEPT styling range – it really is a vegan hairbrush like no other.” 

Colour World TV
Nikita Fisher

Have you ordered your new brush yet? Find out more HERE.

For more news from Henkel, click HERE.


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