Alfaparf Milano Professional have stepped up their game with a new and improved BB Bleach 9 High Lift. A new formula, new packaging and a whole new BB Bleach range is set to be launched alongside this soon.
This white bleaching powder with a non-volatile and creamy texture, allows an even application and is suitable for personalized and flawless services. In addition to a new formula and new packaging, a new format has also been introduced – the sachet for the High Lift powder – created to meet the needs of customers.
The new formula features an innovative Bond System protection technology, which delivers safe results and guaranteed performance. Working both inside and outside the hair fibre, it is able to: repair chemically treated hair, protect hair from external agents (such as heat, urban pollution and UV stress) and restore hair resilience, all in a vegan formula that is free from ingredients of animal origin or derivation.
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The new sachet, instead of the jar, is extremely practical and convenient to use, and ensures a high-performance barrier, protecting the formula from light and humidity. It also offers important environmental benefits:
- Fewer number of components
- 50% fewer CO2eq emissions linked to the new packaging production
- Instruction leaflet substituted with a QR code, to reduce paper consumption.
- Easy Lift: the blue bleaching powder
- Free Style Lift: the bleaching powder with clay
For more news from Alfaparf Milano click HERE
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