This super rich yet creamy brunette gives Maria’s hair a truly mesmerising shine, showcasing the hair’s health. This palette of gorgeous mocha, espresso and caramel tones are the key to achieving that perfect, timeless brunette allure. When paired with a voluminous, bouncy blow-dry, each individual shade gets its chance to sparkle!
Colour Technique
Starting from her natural level 5 base with existing highlights between levels 7 and 9, we created dimension using a highlighting and toning technique.
Colour Formula
Lightening Formula:
- JOICO Blonde Life Lightening Powder mixed with JOICO LumiShine 10 Volume Crème Developer (1:1.5)
Toning Formula:
- JOICO LumiShine Demi-Permanent Liquid ½ 7NA + ½ 6NWB + JOICO LumiShine 5 Volume Crème Developer (1:1)
Styling Technique
- Apply JOICO JoiWhip Firm-Hold Design Foam to damp hair, achieving crunch-free volume that doesn’t weigh the hair down. Our secret weapon for the perfect bouncy blow-dry!
- For this look, we recommend teasing the crown to achieve that effortlessly voluminous look and use a large barrel round brush to blow-dry the hair.
- Lock this look in with JOICO Body Shake Dry Texturising Finisher, a buildable texturising spray that’s never stiff or sticky, helping you to achieve the volume and lift that you desire.
Credits
Hair: JOICO EMEA Creative Team • Art Direction: Bruno Marc Giamattei • Photography: Jamie Blanshard • Products: JOICO Europe
For more JOICO news, click HERE.
________________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.
