Tuning into the conversation on working with curly, coily textured hair, we’re delighted to introduce a brand with a strong history and excellent reputation: Avlon has 40+ years experience to share. You’re welcome!
A full service
Offering a full service in terms of modern hairdressing means being able to work with all hair types. In support of this, the training bodies have come to define all hair as belonging to four hair types with type three being curly hair and type four coily hair. Each of the four hair types is broken down into sub categories of A, B and C. This is used to further identify the hair characteristics and ease of reference. When referring to Afro or textured hair, we’re talking about hair types ranging from a 3A to a 4C. More than ever, we are stressing the importance of ensuring you and your team gaining further understanding on how to care for hair within these categories.
The Avlon story
The Avlon brand is founded on ‘the science of haircare’ and conceived by Dr Syed, a Master Chemist in the category of texture management. It has a strong heritage and fantastic reputation for its professional haircare products, specifically for African descent hair. Meet here the Avlon professional portfolio including: KeraCare®, Affirm®, FiberGuard®, Affirmcare®, and Texture Release™. Frankly with such strong history and authentic experience, this is your quickest route to accessing serious expertise. Here’s how:
Begin to grow
Any client should be able to walk into any salon and find a stylist competent and confident in working with their hair type. When offering a professional service for Afro and textured hair it’s vital to use and retail a range of great products of course, but also to learn key skills to apply the products and recommend them for home use. While hair is hair, not every head of curly or coily hair is the same. Accordingly, as well as Avlon being committed to offering everyone high-quality haircare products at a fair price, importantly, this is supported by education for the hairstylists and salons. The intention is to provide the wherewithal and the knowhow. Together both actions ensure that the consumer has the best possible experience.
The expertise of the hairdresser is what elevates you to pro status, so ensure you or someone in your team can advise each and every client on what brand to use, and specifically which are more suitable for the client’s hair and scalp. You would need to gain an understanding on how curly, coily hair responds to techniques. Avlon offers digital and face-to-face training that will match your pace of learning.
Trust the pros
Avlon Industries was founded in 1984 by Dr Ali N. Syed and his goal was to create the highest performing and technologically advanced products for women of African descent which has been achieved over the last 40 years. “Because of the social attitudes at the time, many Caucasian chemists weren’t keen to work for companies making products for textured hair,” he says. Establishing his own company was “pretty taxing” as he travelled from state to state, all over the US, selling the products from the back of his car. Today the company employs many family members and is strong on building a sense of community. Dr Syed how has 143 employees – from diverse racial and religious backgrounds – and Avlon products selling in 60 countries worldwide. “Avlon is and always will be about changing lives,” he enthuses. “We’re a community brand. The community is at the heart of what we do.“ And no one would disagree with that.
Join the community
Dr Syed remains very much hands-on and works alongside his team of chemists at the Avlon Research and Development Centre in Chicago. What began in the USA, is now a worldwide operation with a European HQ here in the UK. This is a massive benefit to hairdressers in this country – global acclaim with local support.
To find out more of the brand portfolio, follow our posts. If you’d like specific information about stocking Avlon, please email:
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