Today’s consumer is looking for kindness and mindfulness from brands they choose. To reflect the Zeitgeist and remain attractive, it’s vital to reflect this in the way you run your business. Whether as a salon, or working independently, successful hairdressing in 2021 must be founded on the ethos of kindness to others, to ourselves, and to the environment. Look to deliver services that don’t rely on harmful processes or formulas, reducing waste and impact on the world around you. One brand continually scoring high on these issues, is Kevin.Murphy, a company run by humans, headed still by Kevin Murphy himself. We love what it stands for.
Environmental concerns: Committed to safeguarding the health of his clients hair and the environment, hairdresser Kevin Murphy conceived all his products, including the Color.Me line to be nurturing and natural. Essentially made from gentle ingredients that are suitable for all hair types, the range has become a colourists favourite worldwide. It’s distributed in the UK by Sweet Squared, whose own love & respect culture has caught our attention for the values it promotes.
3-step Technology
Whilst taking all of the above into consideration, Kevin Murphy has mastered a 3-step technology. The results? A high-performing colour from COLOR.ME shades.
Molecular Couple Gurantee: An exact counting method is used and guarantees that not a single colouring molecule remains free. Only a secure bond or ‘safe’ molecule is formed; supporting fewer skin irritations and allergic reactions.
Oxidation Delay Function: When the COLOR.ME CREAM.ACTIVATORis added to the COLOR.ME SHADE, the oxidation process is delayed. Allowing an ‘all over’ precise application – resulting in a beautiful and even coverage.
Special Micro Pigments: Extremely small colour pigments are deposited onto the hair which penetrates deep into the hair shaft. This allows hair to look healthier and shinier.
Kindness and mindfulness
As a hairdresser, Kevin Murphy’s passion and philosophy is to unite session work, fashion and hair colour into one luxurious, high performance, multi-tonal, compact colour line. Delivering natural-looking colour and optimum functionality, he devised Color.Me as a true colourist’s line. It has been created with naturally beneficial ingredients that help moisturise and rejuvenate the hair, while imparting incredible shine and colour – all without stressing or causing harm to the environment.
“What goes inside the tube is just as important as the colour it creates,” says Kevin. “The choices we made are PPD free, ammonia free and naturally derived ingredients like Aloe Vera, Honey, Shea Butter and Pomegranate.”
The choices we make
Choose Color.Me and you are choosing to go Ammonia- and PPD-Free! You’re choosing colour formulated with naturally-derived ingredients. You’re positively choosing to work with colour delivered in 100% recyclable outer packaging. These are big ticks for clients!
It is undeniable we now face an untenable amount of plastic choking the planet. A core brand message from Kevin.Murphy reads: ‘We care about what happens to our products after they have been used, loved and emptied. Each product packaging has a recycling symbol that features a specific number within a triangle. These symbols provide a great deal of information relating to the chemicals contained in the plastic, the likeliness of it leaching (the release of chemicals over a period of time), and how it is being recycled into other goods. The fewer single-use plastics we use, the fewer we have to recycle or dispose into the environment.”
As well as working to reduce the use of plastic, the Kevin.Murphy ethos is to help hairdressers and their clients to be more proactive at reducing waste. Contact the UK distributor Sweet Squared if you’d like information and ideas on how you specifically can help. You’ll be impressed to find their Love and Respect culture pervades their entire network. This means accessing great innovations in products, hair tools and services, which you can share with your team.
For more news from KEVIN.MURPHY, click HERE.
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