Rise and shine with new JOICO Defy Damage Sleepover

Aurore Caboche Jump for Joico

We may think of face creams and serums that work overnight to help skin restore itself but what if we could do this for hair too? Joico says yes with the launch of the NEW JOICO Defy Damage Sleepover; the overnight nourishing treatment your clients need.

Defy Damage Sleepover is the bedtime bond-strengthener that nourishes hair while we sleep. A treatment mask that works overnight to repair damage – what a dream, huh? With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning. Rise and shine – literally!

A unique, comforting fragrance with notes of vanilla, freesia, honeysuckle, tiara flower and lavender that encourages relaxation. Your clients will love it! A few pumps before bed and come morning they’re ready to wake up and glow! This no-rinse treatment gives performance and convenience wrapped up in one relaxing scent while protecting hair against pollution. “beauty sleep” has taken on a whole new meaning.

Why we love it

It’s beauty-packed slumber party for your clients’ hair. A zero-effort, sleep-in treatment that works on damp or dry strands to give stronger, gorgeously radiant hair by breakfast. Why will everyone love it? Well…

  • Nourishes hair and strengthens bonds while we sleep
  • Reduces the appearance of split ends
  • Instantly softens and smooths hair
  • Boosts shine
  • Protects against pollution

What’s inside?

Sleep it off – damage, that is! Powered by ingredients that help restore tired, overworked hair while we rest and dream, the hard-working formula pulls an all-nighter to deliver the healthy-looking hair transformation everybody wants to wake up for.

So, what’s in it that makes it so good?

Protective Lipid: the exact kind found in healthy hair, acts as the first line of defence to help protect hair against damage.
Moringa Seed Oil: Helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
Arginine: a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Smart Release Technology: our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

The new JOICO Defy Damage Sleepover  is guaranteed to give “beauty sleep” a whole new meaning!

For more information on the colour world of JOICO, click HERE.

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