blonde life

Live the Blonde Life

Ellie Jump for Joico

We are so excited about JOICO‘s Blonde Life range. A lightening and brightening system that allows the colourist to achieve the perfect blonde, completed by the care products which allow your client to maintain their gorgeous colour until their next appointment. So… what’s on offer, and how should we be teaching our clients to look after their blonde?

Blonde Life Brightening Shampoo

This sulfate-free shampoo has been deigned for bleached, double-processed, and high-lift blondes. As well as cleansing the hair and removing dirt and oils; the shampoo also removes unwanted brassy tones. Soft, clean hair with a lustrous colour.

Blonde Life Brightening Conditioner

This nourishing formula combines the lightness of a lotion and the power of a serum to give instant, intense hydration and incredible champagne- shine without weighing hair down.

Blonde Life Brightening Masque

This instant treatment transforms bleached, brassy, fried hair into soft, glossy, reflective strands that have body and elasticity – the kind that makes everything move, bounce, and shine in that I-want-her-hair way.

Blonde Life Brightening Veil

Brightening Veil is a heat protector that not only detangles the hair, but adds shine and softness.

Blonde Life Brilliant Glow

This oil restores softness whilst adding shine. Combats frizz and helps your hair to appear brighter and blonder.

JOICO didn’t stop there! As well as this beautiful range of brightening products, Blonde Life also has a violet shampoo and conditioner. This duo has a violet pigment which banishes yellow tones that can appear in appear in blonde hair. These products are aimed at those who prefer the “cool” or “icy” look.

All Blonde Life products can be used on daily basis, however we think they work best in synergy with each other. The violet range is powerful, so using this alongside the brightening products prevents over depositing of tones.

For more information on the colour world of JOICO, click HERE.

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