Colour care

respect Jump for Joico

Keeping their colour bright while having fun in the sun this summer can be a real challenge for many clients. So teach them how to avoid fatal colour fading by following these three simple steps from Joico. It’ll help keep their colour bright and beautiful all summer long, you’ll reap the benefits: 

A summer hat is a wondrous thing. Not only will your client look incredibly stylish and on-trend, but they will also safeguard their colour by avoiding the harmful and fade-causing UV rays of the sun.  
Just as your skin does, your hair also needs daily protection from the sun. Try K-Pak Color Therapy Luster Lock Multi-Perfector or Blonde Life Brightening Veil everyday, and help keep your colour in ship-shape.  
It’s also important to care for your colour in the long run… Combine the K-Pak Color Therapy Luster Lock treatment or the Blonde Life Brightening Masque to your daily dose of protection, and you’re setting up a fabulous foundation for your colour to last.

More from Joico HERE: 

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